Month: September 2021

When to use hyphens I Grammar Tips

Correct grammar ensures someone place appropriately the value created by your copywriter!

For a business now, outsourcing Copywriting needs to be available to fit the client’s brand needs. The key term to focus on is “Copywriting.” Content writing is a skill that goes beyond creating copy for websites and marketing blogs. It is also “Content Writing.”

Bold and educated copywriting adds personality to every brand. It’s a strength of the man to work with brilliant minds and designers.

To quote Wally Warner… “You’re never as old as you feel and never as young as you look.”

The keyword I focused on should give you some idea of what we are talking about when we talk about grammar rules. Let me give you a brief outline:

The crux of any content writer’s job is to convert words into a place for the client’s brand to live. The client’s brand needs to come through concisely and precisely. There should be a proper separation between the content author’s creation and the brand’s brand. Grammar is a massive part of copywriting. It is crucial to have the correct grammar to ensure the value created by the copywriter is placed appropriately.

To illustrate, we can help you by giving you some key areas where someone needs to create functional copy and putting them into a detailed chart. This chart (again) will tell you exactly where the person involved in creating your copy is bound to be wrong.

Okay, let’s meet the local guys who are doing all the work for me. They are local account executives who are the heart and soul of your Copywriting. Ask yourself this question: Who will I trust my Copywriting to?

The first one is the copywriter. If you answer the above question and honestly answer that the copywriter is your guy, he’s already doing a great job with this. But keep in mind that just because he’s the “boss” doesn’t mean he knows it all. A Copywriter is always the beginning. You’re always a chance to improve him.

The second choice I say yes to is someone who knows you well. A Copywriter knows precisely how to steer the business in a safe direction. A Copywriter understands what they’re doing and what they can do for you to make your business successful. If you say that copywriters aren’t there to go above and beyond, I can’t tell you how wrong that statement is.

By “Above and Beyond” I’m only referring to those times when they have to get creative with your business to ensure all the originality of your brand is maintained. If a copywriter can do that, I recommend you to use them as much as you can. I would suggest that there be a second copywriter and use him a little more than this one.

The third option I am recommending you. The copywriter can’t always take your direction and run with it, and who is better suited to do that than an advertising agency? The copywriter is the start of your brand building so that an advertising agency can help.

The possible fourth choice is the non-advertising agency. I wouldn’t recommend you go with an agency that’s not advertising-heavy. Advertising agencies specialize in advertising so that a small one can support your Copywriting needs. Another choice within this category is the designer. I think that this choice is difficult to apply if you’re only sending out content and not design-wise. But, I’ll illustrate this later.

The last best option for a tiny business would be the team that can do both. A combination of copywriters and design types is desirable. The final option I am recommending for business owners would be the one which can be summed up most succinctly and clearly: hire the right copywriter for your brand real estate copywriter real estate copywriting service real estate copywriting for real estate copywriting.

ABOUT THE AUTHOR:
Delroy A. Whyte-Hall is CEO of Realty Quotient (RQ), a leading public relations, content marketing, and copywriting consultancy for real estate professionals. He provides comprehensive publicity programming, content marketing, and copywriting that helps realtors, real estate agents, agencies, and firms attract clients, boost sales, create public awareness, and build credibility. ###

5 unique copywriting tips to up your game

By Delroy A. Whyte-Hall

How best to improve your copywriting at an international level?

Copywriting has, for many years, been an important consideration in marketing communications, and companies have always taken advantage of innovative technology in this field. This article goes a step ahead of the game by analyzing the critical factors in copywriting.

Share your business details/product all over the web

No business can manage without a website, and excellent copywriting is essential to create a site that attracts users and drives more sales. A perfect form of social media is LinkedIn, where you can distribute your business details, product details, and social media topics effectively. You can also use Web analytics on your LinkedIn page to track the traffic and sales trends to optimize future marketing campaigns.

Focus on online sales channels first

Your online presence must include content on your website, which will do a lot to boost engagement and your online sales. Your target market reaches the Internet, so this is where they are going to look for you. Spend a lot of effort on having a good online presence with adequate online marketing strategies.

Plan out your copywriting and manage the budget

Copywriting is often overlooked when marketing strategies are planned, but copywriting is crucial in managing the budget for your marketing campaign. You need the right copywriting strategy that will appeal to the buyer and ensure that your content is fresh and exciting before you do other things.

No textless sales pitches

Blogging isn’t just for sharing your product. It is for promoting your business. Whether it is an editorial, editorial or online strategy, publishing content based on a blog idea or content idea is one of the best ways to connect with your target audience. Original content and blogs are not available to everyone, so having a good sales strategy in writing is vital to generate sales across all the channels. Also, make sure you do not copy someone else. Copywriting is something that needs to be done personally.

Define your marketing content

What exactly should your marketing content comprise? That’s a tricky question that I find very difficult to answer, but every business needs to answer. Every company does different things and needs different marketing strategies, so defining your content requires you to succeed.

As an entrepreneur, selling is your number one job. With your focus on selling, the core of your marketing strategy, like copywriting, will vary. As a real estate agent, I recommend focusing on content, selling, and using social media. ###

ABOUT THE AUTHOR
Delroy A. Whyte-Hall is a public relations, content marketing consultant, and copywriter. He provides comprehensive publicity marketing planning and copywriting that helps realtors, real estate agents, agencies, and firms attract clients, boost sales, create public awareness, and build credibility.

7 Ways To Leverage No-Cost Social Media Marketing For Your Real Estate Firm

Twenty-one years ago, the popular dot-com boom came crashing down. Still, fortunately, it saw many individuals, small-to-medium-sized businesses, and advertisers looking for ways to reach new audiences. One strategy was to create self-owned social media marketing pages. While social media marketing will continue to grow in popularity and value, self-created pages aren’t necessary for your marketing strategies.

Instead, social media marketing has become a conduit to reach customers rather than a delivery vehicle. To effectively leverage no-cost social media marketing for your real estate business, consider the following seven tactics.

1. Avoid duplication.

Even if your customers already have pages or usernames on multiple social media platforms, try not to duplicate content for each site. Having two social media pages for the same product or brand (e.g. three for Pepsi) often leads to added pain for customers. You’ll lose attention and drive them away from your site.

2. Become visible.

If you can visit the URLs of individual pages, as well as the social media pages of each one of your competitors. If you know the names of at least one page owner and allow it, start following them on Twitter and engage in conversations via their pages. Watch and ask questions to help increase your visibility.

3. Start a petition.

Get the attention of the owners of pages or specific sites by starting a petition on Change.org. Ask questions to all of them, but mainly Facebook and Twitter owner pages. The more people who engage with you, the more eyes (and clicks) you’ll have. It also shows that you’re trying, which shows customers you’re serious about engaging. You should contact every site owner you can to include your message.

4. Search your friends and loved ones for critical content.

As you interact with everyone, review and share their content to your site. Watch how they interact and use their own personal social media channels to share their content. Simply posting to Twitter or Facebook doesn’t work nearly as well as reviewing a page or liking a page and then reposting it on your website. People expect to see others comment, share, and endorse the content, so take advantage of this element of social media marketing.

5. Create a page for keywords.

Identify key terms in your domain name and create pages and threads within these pages that share industry-specific industry news. The more people, including visitors to your site, know about these topics, the more you’ll share.

6. Become a bit of a jack of all trades.

Do a little web research to identify critical social media marketing philosophies and trends. The best ideas are the free ones. Free tips can be applied to your websites, your emails, your sales materials, and across social media channels. Create a few no-cost resource sites based on your specific niche and share them across social media and in newsletters.

7. Track your growth.

Watch for the top three things that improve engagement and build valuable relationships with your customers. If you follow up, often, with a thank you or thanks, that will keep customers on your pages and come back.

Prioritize these actions into your social media marketing plan and use regular monitoring and engagement tools like Oracle Social Media Tracking Suite to make sure it all happens. And see other solutions like Google Analytics and Vitrue for ways to measure the actual impact on your business.

ABOUT THE AUTHOR:
Delroy A. Whyte-Hall is CEO of Realty Quotient (RQ),  a leading public relations, content marketing, and copywriting consultancy for real estate professionals. He provides comprehensive publicity programming, content marketing, and copywriting that helps realtors, real estate agents, agencies, and firms attract clients, boost sales, create public awareness, and build credibility. ###

5 Killer Ways To Hire An Outstanding Copywriter For Your Real Estate Brand

Today’s home buyer is full of personality. He’s willing to research and shop for homes on his own. Buyers are often looking for an existing home while their partners are doing the same. Having a written image of a future home provides a piece of information that a potential buyer can look to when comparing homes.

Some people do all their research on a computer. Others shop like fanatics. Others visit online features like Yelp to find out what fellow buyers have to say about a specific neighborhood.

Whatever type of home-buying experience you’re having, learning how to use content writers is a great way to ensure you’re creating a successful and meaningful marketing plan. You can save time and money and generate huge returns on your content marketing budget by hiring a suitable content writer.

While you can probably find your person who can do what you need for your home-buying process, you’ll likely want someone to check out all the homes that are on sale. Not all homes require a script, and a lot of home information isn’t meant to be concise and factual.https://keap.app/contact-us/6442862614067683

Remember that information that you don’t want your real estate agent to know can still be helpful to readers. If sometimes you don’t want your agents to know about a specific feature, get a copy of the sale agreement you signed from a trusted real estate research website and include that information with the information that you want your writer to use.

Never get bogged down with complicated information that only a novice could understand.

Content writers are hired to help you work through the “why” and the “how” of how to put together an effective marketing plan. So, it’s essential to understand what content will sell your home.

Consider the benefits of your content marketing efforts.

1. Pros: Copy you produce has the highest likelihood of “getting through to the readers.”

2. Cons: You can use them poorly or get them mixed up with unrelated content.

3. Who to use: A great content writer costs time and money and is probably best found through a referral.

4. Here are some tips on creating your content for your own business:

https://keap.app/contact-us/6442862614067683

Tip No. 1: Pick content that’s easy to find. Write that you’d find on the Internet and see if it sells your product or service.

Tip No. 2: Choose at least one or two things you enjoy and are knowledgeable about and put them in your content.

Tip No. 3: Write the best copy that you can that you have words for. This is something you can put yourself into it.

Tip No. 4: Avoid using filler phrases. It adds little.

Tip No. 5: Prep for every interaction you have with your readers.

Prepare your copy using software tools like Neat or Pinpoint to find your best content for every situation.

Then, get out there and create it. Your content marketing strategy can save time, money and help you get a better bang for your buck.###

ABOUT THE AUTHOR
Delroy A. Whyte-Hall is a public relations, content marketing consultant, and copywriter. He provides comprehensive publicity marketing planning and copywriting that helps realtors, real estate agents, agencies, and firms attract clients, boost sales, create public awareness, and build credibility.

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Need a reliable copywriter for your real estate business?

I am Delroy A. Whyte-Hall, and I’d like to introduce you to my real estate copywriting service for real estate agents, Realty Quotient (RQ).

With Realty Quotient (RQ), a leading copywriting for your real estate business, you have 24-hour access to professional-quality copy for sales and marketing letters, articles, ads, press releases, bios, LinkedIn Profile copy, case histories, website content, blog content, social media ads, and landing pages within days. Once you place your order, answer a few questions about your agency or firm, and in a couple of days, we will deliver you a professional converting copy.

Copywriting & Content Marketing Specialist for Real Estate Professionals
  • No more staring at your computer monitor in frustration.
  • No more precious time spent writing marketing letters and seasonal articles.
  • And no more neglecting the marketing side of your business because your content marketing letters or articles “aren’t working..

WHY I LAUNCHED “Realty Quotient (RQ)” COPYWRITING SERVICE
FOR REAL ESTATE PROFESSIONALS?

As a real estate copywriter, I am very passionate about public relations and marketing. So, I have set out to help real estate professionals boost sales, build credibility, and create a low-cost, high-impact marketing presence using copywriting, content marketing, and public relations methods and strategies to help real estate agents reach their copywriting needs and marketing goals.

WITH “Realty Quotient (RQ)” copywriting service for real estate professionals, YOU’LL GET:

  • Professional-quality copy that follows proven copywriting formulas.
  • Super-persuasive sales and marketing letters that will COMPEL your clients to buy. 
  • Unique email subject lines are guaranteed to increase your open rates. 
  • Engaging articles, influential op-eds, and powerful call-to-action.
  • Customized bullet points, headlines, and sequential emails for maximum impact.
  • TIME. Rather than wasting countless hours attempting to write your marketing and sales letters and other content, you can now spend your time managing your business instead.
  • Publicity marketing copy that can boost sales, build credibility, create a low-cost, high-impact marketing presence increase your sales.

I guess you could say that Realty Quotient (RQ)” new copywriting service for real estate professionals is like having your own professional copywriter at your beck and call.

But don’t just take my word for it. Read what our users have to say:

“In the past, I’ve hired copywriters, but the results have been disappointing. After spending lots of money on their services—and often getting copy that didn’t hit the mark—I was looking for a better way. Fortunately, I discovered Realty Quotient (RQ). What I like about RealtyQuotent. Com is how conveniently accessible they are (24-7-365). I make my order of the copy I want, answer a bunch of questions about my service, and get professional sales letters, headlines, and calls-to-action within days. I would recommend RealtyQuotent. Com to anyone real estate professional who’s looking for a better way to write high-quality copy that sells.”  — Andrew G., Omaha, NE.

“As a small agency owner, I wear many hats – manager, salesperson, marketer, negotiator, etc. Some of those hats are easier to wear than others! One thing I’ve always struggled with is writing sales and marketing materials for my real estate business. Not only do I never seem to have enough time to devote to it, but the results are never as good as what I’d hoped for. Realty Quotient (RQ) has changed all that. Because they make it very effortless for me to create professional ads, letters, and emails, besides, they freed up my time so I can do a better job marketing my business. As you might imagine, that’s led to an enormous increase in sales, and I couldn’t be happier. Thank you, RQ!” — Mary B., Chicago, IL.###

33 Ways to Monetize a Website/Blog

Making money from your website isn’t a myth. It’s doable by anyone.

In fact – turning a part-time, hobby blog or website into an income-generating asset is fairly common with a bit of luck and some hard work.

At the very least, you should be able to make enough to cover your basic expenses for a domain and web hosting – which are essential for keeping your website up and running.

CLICK HERE to read more.

[arrow_forms id=’157′]

Need a reliable copywriter for your real estate business?

I’m Delroy A. Whyte-Hall, and I’d like to introduce you to my real estate copywriting blog for real estate agents, The Real Estate Copywriter!

With Realty Quotient (RQ), a leading copywriting for your real estate business, you have 24-hour access to professional-quality copy for sales and marketing letters, articles, ads, press releases, bios, LinkedIn Profile copy, case histories, website content, blog content, social media ads, and landing pages within days. Once you place your order, answer a few questions about your agency or firm, and in a couple of days, we will deliver you a professional converting copy.

  • No more staring at your computer monitor in frustration.
  • No more precious time spent writing marketing letters and seasonal articles.
  • And no more neglecting the marketing side of your business, because your content marketing letters or articles “aren’t working”.

WHY I LAUNCHED “RealtyQuotient.Com” COPYWRITING SERVICE
FOR REAL ESTATE PROFESSIONALS?

As a real estate copywriter, I am very passionate about public relations and marketing, and so, I have set out to help real estate professionals boost sales, build credibility, create low-cost, high-impact marketing presence using copywriting, content marketing, and public relations methods and strategies – that help real estate agents reach their copywriting needs and marketing goals.

[arrow_forms id=’157′]

WITH “RealtyQuotient.Com” copywriting service for real estate professionals, YOU’LL GET:

  • Professional-quality copy that follows proven copywriting formulas.
  • Super-persuasive sales and marketing letters that will COMPEL your clients to buy.
  • Unique email subject lines guaranteed to increase your open rates. 
  • Engaging articles, convincing op-eds, and powerful calls-to-action.
  • Customized bullet points, headlines, and sequential emails for maximum impact.
  • TIME. Rather than wasting countless hours attempting to write your marketing and sales letters, and other content, you can now spend your time managing your business instead.
  • Publicity-marketing copy that can boost sales, build credibility, create low-cost, high-impact marketing presence increase your sales.

I guess you could say that RQ’s new copywriting service for real estate professionals is like having your own professional copywriter at your beck and call.

Welcome to the new real estate copywriting blog!

Welcome to newly rebranded The Real Estate Copywriter blog.

Unfortunately, I had some technical difficulty with the previous blog, and had no other choice but to have it reset, and in doing so, it wiped all my previous posts and other important information from the site.

So, I am starting all over again – from scratch!

If you are not yet a subscriber, I invite you to please do so now.

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With the new The Real Estate Copywriter rebranded blog, you’ll now get an email each time we publish a new post, and I promise we won’t stuff your inbox with repackaged products updates. At The Real Estate Copywriter, we aim to write content that you can use to be more productive and power up your business.

Here’s what you can expect:

Type of content: In-depth, actionable articles packed with advice, tips, and information that will help you improve your copywriting and content marketing campaigns. Each blog posting provides you ideas, information, and tips to help guide you on how to create impressive copy you can use to engage your audience, build your brand trust, demonstrate your core value, and convert traffic into smoking hot leads.

Frequency: 2 – 3 post per week with links to our latest content.

Engagement is great, but conversion is better.

Even in the world of real estate, you need copy to engage your audience and sell to your market.

Copywriting for your real estate site, bio, blog posts, and sales and marketing letters are some of the best ways to stand out among your peers and competitors.

###

Delroy A. Whyte-Hall
Real Estate Copywriter & Content-Marketing Specialist
Realty Quotient (RQ)

P.S: I also welcome your comments, or any ideas and suggestions about topics you are interested in, which I will address in future posts.