October 14th is National Dessert Day, a day most people associate with indulgence and decadence. But can you imagine leveraging this day for more than just satisfying your sweet tooth? Indeed, there’s a way to use the festivities around desserts to add flavor to your real estate business. Let’s dive into how.
Capitalize with Cakes and Cookies
- Open House Dessert Bar
An open house is a perfect setting for a dessert bar. Who can resist the allure of free cake or cookies?
Match the dessert theme to the property. Selling a beachfront home? Feature tropical treats like coconut macaroons.
- Dessert-Themed Thank You Gifts
After closing a deal, send your clients a dessert basket. A gesture like this can go a long way in securing long-term loyalty.
Add a personalized touch by incorporating a dessert native to your client’s homeland or hometown.
Marketing with Muffins and More
- Instagram Reels
Showcase dessert recipes related to the cultures of neighborhoods you specialize in. This adds value and subtly markets your listings.
Don’t just post; engage. Use Instagram’s features to poll your audience on their favorite desserts or dessert-related memories in their homes.
- Newsletter Content
Share a monthly recipe. You can even ask satisfied clients to share their own dessert recipes and testimonials for a more personalized touch.
Feature a recipe that is easy to make and has a link to a home’s kitchen setup. A simple dessert that can be made in a smaller kitchen showcases versatility.
From creating a buzz in your open house to offering a sweet experience for your clients, National Dessert Day offers various opportunities to blend tasteful experiences into your real estate operations. After all, the way to a client’s heart is often through their stomach.
About The Author
Delroy A. Whyte-Hall is a seasoned real estate copywriter and public relations strategist. Known for his uncanny ability to weave properties into homes through captivating stories, Delroy A. Whyte-Hall pioneers marketing solutions that resonate deeply with both buyers and sellers. His services are wide-ranging, from innovative listing promotions to crafting customer experiences that go beyond the transactional. When you collaborate with Delroy, you’re not just conducting business as usual—you’re engaging in a storytelling journey that adds unique value to your real estate ventures.