Sweetening the Deal: Celebrate National Dessert Day in Your Real Estate Business

October 14th is National Dessert Day, a day most people associate with indulgence and decadence. But can you imagine leveraging this day for more than just satisfying your sweet tooth? Indeed, there’s a way to use the festivities around desserts to add flavor to your real estate business. Let’s dive into how.

Capitalize with Cakes and Cookies

  1. Open House Dessert Bar

An open house is a perfect setting for a dessert bar. Who can resist the allure of free cake or cookies?

Pro Tip:

Match the dessert theme to the property. Selling a beachfront home? Feature tropical treats like coconut macaroons.

  1. Dessert-Themed Thank You Gifts

After closing a deal, send your clients a dessert basket. A gesture like this can go a long way in securing long-term loyalty.

Pro Tip:

Add a personalized touch by incorporating a dessert native to your client’s homeland or hometown.

Marketing with Muffins and More

  1. Instagram Reels

Showcase dessert recipes related to the cultures of neighborhoods you specialize in. This adds value and subtly markets your listings.

Pro Tip:

Don’t just post; engage. Use Instagram’s features to poll your audience on their favorite desserts or dessert-related memories in their homes.

  1. Newsletter Content

Share a monthly recipe. You can even ask satisfied clients to share their own dessert recipes and testimonials for a more personalized touch.

Pro Tip:

Feature a recipe that is easy to make and has a link to a home’s kitchen setup. A simple dessert that can be made in a smaller kitchen showcases versatility.


From creating a buzz in your open house to offering a sweet experience for your clients, National Dessert Day offers various opportunities to blend tasteful experiences into your real estate operations. After all, the way to a client’s heart is often through their stomach.

About The Author

Delroy A. Whyte-Hall is a seasoned real estate copywriter and public relations strategist. Known for his uncanny ability to weave properties into homes through captivating stories, Delroy A. Whyte-Hall pioneers marketing solutions that resonate deeply with both buyers and sellers. His services are wide-ranging, from innovative listing promotions to crafting customer experiences that go beyond the transactional. When you collaborate with Delroy, you’re not just conducting business as usual—you’re engaging in a storytelling journey that adds unique value to your real estate ventures.

Leave a Reply