Top copywriting experts say that knowledge is power, which has always been true for real estate agents. What we say in our postings and information on our respective blogs can make a difference to our client’s ability to make an informed decision regarding the products and services of our businesses, whether a purchase or an assignment.
While writing a blog is easy, it takes a lot of work to reach your intended audience, making it your own personal marketing effort. As a real estate professional, what does it take to bring in and retain new clients or to stay on top of current trends within your markets?
List the dates on your blog when you will be available to discuss your services: This lets readers know you’re offering a particular service and that you are available for a specific time period.
This lets readers know you’re offering a particular service and that you are available for a specific time period. Send out e-mail reminders: Many agencies are just starting to use this. If you have an appointment available, make a post reminding your reader that you’re available.
This is something many agencies are just starting to use. If you have an appointment available, make a post reminding your reader that you’re available. Have a strategy: Gather input from your staff to determine what your audience is and what makes it attractive.
Gather input from your staff to determine what your audience is and what makes it attractive. Please don’t hold back: Find your truth in writing and lay it bare.
Find your truth in writing and lay it bare. Review the blog regularly to make sure you’re addressing your audience’s needs.
If you decide to blog, do what you can to make it consistent with your writing style. Following the top five most successful real estate blog posts will help you understand how to structure your blog in an interesting and effective way to reach your readers.
Blog format:
Keywords: Your blog should address topics or points that have been previously identified and covered by other bloggers.
Your blog should address topics or points that have been previously identified and covered by other bloggers. Use current advertising strategies: In particular, try to provide a free link that will lead to a landing page for your client that will capture the client’s attention.
In particular, try to provide a free link that will lead to a landing page for your client that will capture the client’s attention. With whom to contact/How to contact: You need to place a call to action that has follow-through so that the reader knows which person to contact or how to contact them.
You need to place a call to action that has follow-through so that the reader knows which person to contact or how to contact them.
Comments: You should read through comments posted to your posts.
You should read through comments posted to your posts. Formats: Address commonly requested information and provide links to additional resources.
ABOUT THE AUTHOR: Delroy A. Whyte-Hall
Delroy is a multi-award-winning veteran journalist and copywriter specializing in helping real estate agents attract more leads, increase conversions, increase sales, develop existing customer relationships for more referrals and business, and beat your rivals. He’s passionate about helping agents succeed, and he’s committed to providing the best possible public relations, content creation, and copywriting services.
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