How To Write Real Estate Letters That Get Attention And Result In Sales


If there’s one thing that our fast-paced, technological world has made abundantly clear, it’s this: people want what they can’t have. And what they can’t have is time.

In the age of instant gratification, people are always looking for ways to simplify their lives and get more out of their time.

They want things to happen faster, and they want things to be more accessible.

They don’t care about quality; they want things to work.

This is where a good real estate sales letter comes in.

Sales letters are essential not just because they generate leads and increase profits, but also because they make buying decisions easier.

Importantly, they provide an introduction—a brief yet enticing overview of what the buyer will get if they decide to purchase your product or service.  

When you are selling a piece of property, the letters you send to potential buyers can make or break the deal.

If your letters are poorly written, they may not get the attention they deserve and could cost you a sale.

However, if you take the time to write real estate marketing letters that are well crafted and interesting, you could see a significant increase in sales.

What Makes A Good Real Estate Letter?

The biggest challenge in writing effective letters is that you need to tell a story.

You need to capture the essence of your property, and why it is so important to potential buyers.

Letters need to be well written, but they also need to be interesting. The key is to capture the attention of your potential buyers, so you need to make them want to read more.

Format And Content Of A Successful Real Estate Letter

The first thing that you need to do is decide on a format. You could choose to write in the form of a letter, or you can use an email that has been coded for real estate purposes.

Sample Letter: An example of a well-written real estate letter

The body of your letter should be clear and concise. You want to tell your potential buyer exactly what they need to know about your property to make an informed decision. Your letter needs to be well written so that it is interesting enough that the reader wants more.

Look at the following Farm Area Marketing Email Letter:


Would You Be Willing To Sell Your Home?


Dear [NAME],

My name is Delroy A. Whyte-Hall, and I’m not only a Realtor in your area but a proud community member! I’ve lived and worked in this beautiful city for over 15 years, so I’m extremely familiar with your neighborhood and surrounding locations.

I want to compliment you on your lovely home and inquire whether you have received a recent CMA (Comparative Market Analysis) for your property! If not, I would like to offer – as a courtesy and at no cost to you – a complimentary CMA at your earliest convenience. By comparing your home to recently sold properties in your area, this valuable analysis will let you know how much you could expect to receive should you ever choose to sell!

Perhaps you’re not currently in the market to sell, but it’s always a good idea to stay on top of the current trends in your local real estate market and keep track of your home’s estimated value.

It truly would be my pleasure to provide you with a comprehensive CMA at no cost. I hope you’ll take advantage of this special offer and contact me as soon as you can! And, of course, should you decide to list your home for sale, I would love to have the opportunity to serve you! You can learn more about my services by visiting [web address], or you can reach me by calling [phone].



Tips For Making Your Real Estate Letters As Effective As Possible

However, follow these tips if you want to write effective letters that sell real estate. First, always stay professional. Make sure your tone is serious but not pushy.

Second, be concise. Don’t go on and on about the property or the seller.

Third, focus on the positive. Talk about what makes the property great and why a potential buyer should buy it. Finally, keep it short and sweet.

As a bonus, here are some additional tips to help you make your real estate letters as effective as possible:

  1. Use a catchy subject line (“How can I help you?”), which will make it easier for the recipient to open your letter.
  2. Write in the present tense (“I will…,” “I have…,” “I would. “I’m looking forward to…”).
  3. If you are asking for an appointment, include your phone number so the recipient can call you if needed.
  4. Don’t forget to close with a meaningful closing (“I look forward to hearing from you.”).
  5. Don’t forget to sign your name and date the letter.


So, to wrap it all up, writing real estate letters that sell is all about using the right approach and following a proven format. By following the tips in this article, you can create letters that will grab the attention of potential buyers and help you close. So get started today and see how your results improve ###

Delroy A. Whyte-Hall, a multi-award-winning veteran journalist, is a publicity and content marketing writer specializing in helping real estate professionals attract clients, boost sales, create public awareness, and build credibility. If you need help with your PR and content marketing needs, CLICK HERE to get in touch.