How to Write Killer Real Estate Listing Descriptions That Sell

When it comes to selling real estate, the importance of a good listing description cannot be overstated. A great listing description can be the difference between a quick sale and a property sitting on the market for months. In this article, we will share tips on how to write killer real estate listing descriptions that sell.

Before you start writing your real estate description, it’s important to gather information about the property in order to accurately describe it. Make sure to include details such as total square footage, any upgrades or renovations that have been done on the home, and its location. It is also helpful to mention features like built-in storage options, energy efficient appliances, nearby schools  and parks, or any other unique selling points.

Once you’ve gathered all the necessary information about the property, it’s time to start crafting your listing description. Try to use vivid language that will capture potential buyers’ attention and make them feel like they are already living in the home. Talk about how comfortable the bedrooms are, how spacious the backyard is, or how bright and airy the living room feels.

1. Know Your Audience

Before writing your listing description, you must understand your target audience. Who are they? What are their needs and wants? Understanding your audience will help you tailor your description to appeal to them. For example, if you’re targeting young families, focus on features that they may be interested in such as nearby schools and parks. If you’re targeting professionals or retirees, emphasize the convenience of having efficient appliances and low maintenance costs.

Pretty brunette girl is sitting at the bathroom while her daddy is combing her hair. She is looking at her sister dreamingly and smiling while chatting with her. Stock photoImage: A family looking at a home and smiling

2. Highlight the Property’s Best Features

In addition to highlighting the unique features of your property, it’s also important to provide potential renters or buyers with detailed and accurate information about the property’s amenities and location. Be sure to include information about nearby attractions, schools, and public transportation options. This can help potential renters or buyers get a better sense of what it would be like to live in your property and the surrounding community.

Lastly, don’t forget to include high-quality photos of your property in your listing. This can help potential renters or buyers visualize themselves living in the space and can make your property stand out among others. By following these tips, you can create a compelling and informative listing that will attract the right kind of attention to your property.

kitchen house areaImage: A kitchen with modern appliances and granite countertops

3. Use Vivid Descriptive Language

Use vivid descriptive language to bring the property to life. Instead of saying the property has “hardwood floors,” say it has “gleaming hardwood floors that add warmth and character to the space.”

Instead of saying the property has a “master bedroom,” say it has a “spacious and inviting master bedroom, perfect for unwinding after a long day.”

This type of language helps potential tenants or buyers visualize themselves in the space and can help them visualize what their life would be like if they chose to rent or buy this property.

living room with brown sofa and glass windowImage: A living room with a fireplace and cozy furniture

4. Be Honest and Accurate

When creating a listing for your property, it’s best to be honest and accurate in your description. Exaggerating or misrepresenting the property can lead to disappointed buyers and negatively impact your reputation.

Take the time to provide a thorough and detailed description, highlighting the unique features and qualities of your property. This will help attract the right buyers and ensure a successful sale.

throw pillow on bed frameImage: A spacious bedroom with natural light

5. Use Keywords

When creating your listing description, it’s important to keep in mind the potential buyers who will be searching for properties online. By incorporating relevant keywords into your description, you can boost your property’s visibility on search engines and increase your chances of being found by interested buyers.

To start, think about the phrases or words that potential buyers are likely to use when searching for properties similar to yours. These might include things like the location of your property, the number of bedrooms and bathrooms, or any unique features that set your property apart from others in the area.

Once you have a list of relevant keywords, make sure to use them organically throughout your description. Avoid stuffing your description with too many keywords, as this can come across as spammy and turn off potential buyers. Instead, focus on incorporating your keywords in a natural and conversational way that highlights the unique features and benefits of your property.

two person on swimming poolImage: A backyard with a pool and outdoor seating area

6. Keep it Concise

When it comes to creating a listing description for your property, it’s important to keep it short and sweet. Avoid the temptation to write a lengthy description that may overwhelm potential buyers and instead focus on highlighting the most significant features of the property. By doing this, you’ll make it easier for buyers to quickly assess whether or not the property is a good fit for them.

One effective way to keep your listing description concise is to aim for a length of 250-300 words. This is enough space to showcase the property’s most important features without getting bogged down in unnecessary details. Remember, the goal of your listing description is to pique the buyer’s interest and encourage them to schedule a viewing. By providing a brief but impactful description, you’ll increase your chances of success.

In conclusion, when creating a listing description for your property, less is often more. By focusing on the most significant features and keeping your description within 250-300 words, you’ll create a concise and effective listing that will grab the attention of potential buyers. Remember, the ultimate goal is to get buyers interested enough to schedule a viewing, so make sure your description is attention-grabbing and to the point.

white and brown house near green grass field under white clouds and blue sky during daytimeImage: A front shot of the property with a landscaped yard

7. Use a Call to Action

When you’re creating a listing for your product, it’s important to keep in mind that the ultimate goal is to sell it. One way you can improve your chances of achieving this is by including a call to action at the end of your description. By prompting interested buyers to take the next step, whether that’s scheduling a viewing or contacting you for additional information, you’re increasing the likelihood that they’ll follow through with a purchase.

Not only does a call to action encourage potential buyers to take action, but it also gives them a clear idea of what to do next. Without it, they may be left unsure of how to proceed or what steps to take to show their interest. So, if you’re looking to make a sale, be sure to include a strong call to action in your listing description. It could be the difference between a sale and a missed opportunity.

man and woman holding hands in silhouette photographyImage: A happy couple holding hands in front of their new home

Final Thoughts

By following these tips, you can write killer real estate listing descriptions that sell. Remember to know your audience, highlight the property’s best features, use vivid descriptive language, be honest and accurate, use keywords, keep it concise, and use a call to action. With a great listing description, you can attract the right buyers and sell your property quickly.

Finally, lead readers to your website,, where they can find more information and resources on copywriting and content creation for real estate professionals, or contact you for personalized consulting services.

Finally, lead readers to your website,, where they can find more information and resources on copywriting and content creation for real estate professionals, or contact you for personalized consulting services.