One of the most challenging things an agent can face in an industry mainly comprised of sellers’ agents is maintaining the client’s trust. As each client settles into their home and budget, they send an outpouring of negative comments to their agents. The highest-paid agent has a reputation for providing the best properties in the […]
Top copywriting experts say that knowledge is power, which has always been true for real estate agents. What we say in our postings and information on our respective blogs can make a difference to our client’s ability to make an informed decision regarding the products and services of our businesses, whether a purchase or an […]
Copywriting has, for many years, been an important consideration in marketing communications, and companies have always taken advantage of innovative technology in this field. This article goes a step ahead of the game by analyzing the critical factors in copywriting. Share your business details/product all over the web No business can manage without a website, […]
Most sales letters can be written efficiently, but shoddy writing causes poor communication between buyers and sellers. Therefore, as the CEO and lead copywriter of RealtyQuotient.com, a copywriting service for real estate agents, it would be my recommendation that all sellers adopt a superior sales edge before pitching their latest product. With a simple handout, […]
Over the years, RealtyQuotient.com has matured and expanded. Just as traditional media underwent dramatic changes, so too has the real estate sector with the evolution of social media. Today real estate professionals are required to know how to not only discover and use these new channels, but learn how to be marketers, build traffic and […]
Today’s home buyer is full of personality. He’s willing to research and shop for homes on his own. Buyers are often looking for an existing home while their partners do the same. Having a written image of a future home provides a piece of information that a potential buyer can look to when comparing homes. […]
Finding a savvy real estate broker or representative can be confusing. Managing traffic, researching the real estate market, and learning to market copy is essential, yet this often requires a detailed understanding of the field. Every real estate pitch can help both a home buyer and seller. Structure differentiates various letter formats in a typical […]
As real estate professionals, perhaps you think there’s no longer a need for sales and marketing-related content in your business. If you honestly believe that, then you’re a galaxy away from the truth. Difficult as it may appear to you, the problem is that your clients only need sales-related content at a very particular moment […]
Write Personal Note Cards Personal touch, kindness, and etiquette will get you business without directly asking for it. When was the last time someone showed you they were thinking about you? A statement like that can shift a person’s day significantly. Consider writing two personal note cards daily. This form of marketing will cover all […]
When you are able to show the “real you” via pictures and life experiences, you will make connections with your audience. The individuals who see you on screen need to see and feel your care and concern. Facebook is an excellent resource for marketing. However, you must create a business Facebook page and not mix […]
