October 11th is National Coming Out Day, a day that celebrates individuals who publicly identify as LGBTQ+. While the focus is often on personal stories, the real estate industry has a role to play in creating inclusive and accepting spaces. Let’s discuss actionable steps for real estate professionals to show solidarity and build inclusivity.
How Real Estate Professionals Can Be Allies
- Inclusive Language in Listings
Use gender-neutral language in your property listings. For example, use “primary bedroom” instead of “master bedroom.”
Implement a checklist for all listings to ensure they conform to inclusive language standards. It’s a small change with a big impact.
- Cultural Competency Training
Invest in training that improves your understanding of the challenges faced by LGBTQ+ individuals in housing.
Some organizations offer LGBTQ+ competency badges for businesses. Earn one to display on your website and marketing material.
Marketing that Speaks to Everyone
- Represent Diversity in Visuals
Include diverse representation in your marketing collateral—this will not only reflect inclusivity but also broaden your market reach.
Stock photo websites often have dedicated sections for diverse imagery. Make use of these resources.
- Tell Diverse Stories
If you host a blog or a video series, include stories or interviews with LGBTQ+ individuals speaking about their experiences in finding a home.
Consider collaborating with LGBTQ+ influencers in the real estate or lifestyle space for guest blogs or interviews.
Safe Space Pledge
Offer a “Safe Space Pledge,” indicating that you’re committed to providing a safe and inclusive environment for everyone, irrespective of their sexual orientation.
Display the pledge visibly in your office and on your website. This public declaration holds you accountable.
National Coming Out Day is an opportunity to reflect on our practices and initiate long-lasting changes towards inclusivity. By adapting these measures, real estate professionals can contribute to a more accepting and inclusive world, one listing at a time.
About The Author
Delroy A. Whyte-Hall is an accomplished copywriter and public relations strategist in the real estate arena. Known for a unique blend of directness, authority, and engagement, Delroy pioneers innovative marketing solutions that resonate with both buyers and sellers. Services range from traditional listing promotions to cultivating customer experiences that tackle social issues like inclusivity. When real estate professionals collaborate with Delroy, they’re partnering with an expert committed to elevating the industry’s standards and carving out spaces that welcome everyone.