If you’re like most business owners, you know how important it is to prospect for new customers. But sometimes, finding the time or resources to do the necessary research and reach out can be difficult. That’s where writing an absentee owner prospecting letter comes in.

These types of letters are a great way to connect with potential customers who are already interested in your business but may not have the time or resources to visit you in person. By writing an absentee owner prospecting letter, you can target potential customers who have already shown an interest in your products or services.

Not only will writing an absentee owner prospecting letter help you connect with new customers, but it also has the potential to increase sales by generating leads you can follow up on later. Following up with these leads can increase your chances of closing the deal and bringing in more revenue for your business.

When prospecting absentee owners, remember that they lack that personal connection with the property in question.

So, whether it is their rental property, a vacant house, a vacation home, or an inherited estate, they need to sell it. Still, the emphasis and urgency may not be the same as you would otherwise find with a homeowner looking to sell their own family home.

So when approaching absentee owners, you need to have a creative, persuasive letter that generates that aura of urgency.

The following kinds of letters, you’ll find, provide an invaluable tool for reaching out to absentee owners and turning them into your future clients.

Empty Inheritance Home – Often, family members find themselves with a house because of an inheritance. Unfortunately, they don’t have the time to devote to the property or its future. With an “empty-house-inheritance” letter, you’ll be able to assure them you can help facilitate any estate transaction.

Estate Home – Having just lost a loved one, those left behind are generally not in any condition to deal with the business of the estate. An “estate-home” type letter shows your compassion and willingness to assist.

Rental Property – If an absentee owner is tired of dealing with problem tenants, delinquent payments, costly repairs, and overall issues of property management … the “rental-property” letter” will let them know you can help prepare their rental property for sale.

Vacant Home – If you notice that a home has been sitting vacant for some time, take action. Send this letter and encourage the owner to meet with you, review options, and get that property listed.

Vacation Home – People often purchase a second home or recreational property and do not get the use out of it they imagined. The “vacation-home” letter allows you to reach out to them and offer your services in selling their vacation property.

Conclusion

You’ve just learned how to write absentee owner prospecting letters that get results. This is an essential skill for real estate agents; you should use these letters routinely. By following the simple steps outlined in this article, you’ll be on your way to meeting more potential sellers.

Thanks for reading!

ABOUT THE AUTHOR:
Delroy A. Whyte-Hall, a multi-award-winning veteran journalist, is a publicity and content marketing writer specializing in helping real estate professionals attract clients, boost sales, create public awareness, and build credibility. If you’d like help writing an absentee owner prospecting letter that gets results, CLICK HERE! for more information. I’d be happy to help you out.

 

 

 

 

• Copywriting