If not, you should be.

No, I don’t mean you should take up growing melons or potatoes

But the practice of farming is probably the optimal method for achieving success in real estate.

By “farming,” I mean the practice of adopting and cultivating a particular area.

In real estate, farming your area of operation (host community) is how you get to know the residents and help them get to know you. The resulting level of knowledge and trust will lead to higher sales.

And an important aspect of farming is sending letters to prospects.

They’ll have a slightly different emphasis than traditional prospecting letters because their purpose won’t be limited to achieving immediate results.

When you take the time and effort to craft Farm Area Prospecting Letters, you can convince the recipients that you are the neighborhood’s “go-to” real estate professional.

And achieving that status in the eyes of multiple future home sellers and buyers is bound to lead to results down the line.

It’s just like farming the land. The Farm Area Prospecting Letter aims to plow the soil and plant the seeds that allow you to reap the fruits of success.

The key to a successful real estate business is gaining new prospects. However, many agents struggle to find new leads and convert them into clients. One of the most effective ways to find new leads is through targeted real estate prospecting letters. This article will provide tips on how to write effective prospecting letters to help you find more property prospects.

JUST LISTED

We begin with the “Just Listed” letter, which has dual functions.

First, it alerts the prospect that they can do a favor for their neighbors and themselves by recommending your listing to someone they’d like to see move in.

Second, it alerts them to your newest listings and advises them of the qualities that have enabled you to get results for your clients.

JUST SOLD

The “Just Sold” letter is unique because it has triple functions.

First, it seeks to advise the prospect that you’ve just made the latest of many sales for a satisfied client, and your knowledge of the local market will allow you to do the same for them.

Second, it informs the prospect that you just used your intimate understanding of the local community to good advantage in making yet another sale.

If you want to gain more clients in your neighborhood, this third approach highlights successful sales in the area to potential clients.

OPEN HOUSE

Now, we get to the “Open House” letter.

One of its functions is to invite potential clients to your open house, letting them know it can be an excellent chance to make new acquaintances and learn more about the home selling process.

The other is to invite the prospect to your client’s open house while informing them you’re a local agent involved in the community.

SALES PENDING

What about the “Sales Pending” letter?

First, it advises the prospect that you can do for them what you’ve done for the clients who now have sales pending, thanks to your skill and understanding of the local real estate market.

Second, it informs the client that you’ve bucked the odds by continuing to thrive in every real estate market, as evidenced by these recent sales, and explains why.

WOULD YOU BE INTERESTED IN SELLING YOUR HOME

The “Would You Be Interested In Selling Your Home” letter also has dual functions – it seeks to inform and advise the prospects about you and your expertise as a real estate agent.

First, it informs the prospect how your knowledge and understanding of the local community gives you a competitive edge when it comes to home sales and offers to help them decide if they should put their home on the market.

Second, it advises the prospect that your clients are currently having great success finding buyers and explains why your special combination of traits makes you the real estate professional they need.

WOULD YOU BE INTERESTED IN SELLING YOUR HOME

Last on the list, but by no means least, is the “Would You Be Interested In Selling Your Home” letter, which can accurately target potential buyers and sellers, increasing your chances of success.

This goal is to inform the prospect that you know someone who might be interested in purchasing their home and offers to provide them with an analysis of their property’s current value.

By sending out this type of prospecting letter, you can focus your efforts on the most likely prospects, saving you time and money.

In conclusion, by using targeted real estate prospecting letters, like the ones mentioned above, you can significantly increase the number of prospects you can reach. The goal is to help you find the perfect property for your needs.

So, what are you waiting for?

Start writing those letters today!

ABOUT THE AUTHOR:
Delroy A. Whyte-Hall, a multi-award-winning veteran journalist, is a publicity and content marketing writer specializing in helping real estate professionals attract clients, boost sales, create public awareness, and build credibility. If you need help with your PR, copywriting, and content marketing needs, CLICK HERE to get in touch.

• Copywriting