Do you want to increase the number of referrals you receive from your clients?
Do you want your clients to recommend your services to others without hesitation?
If so, you need to learn how to get more referrals from your current clients.
You can do this in various ways, and it doesn’t have to be complicated or expensive.
- Make it easy for them. Provide your clients with referral cards or a simple form they can complete and return to you.
In other words, make it easy for them.
In this article, we will discuss five methods you can use to get more referrals from your current clients.
Give your clients referral cards or a simple form they can meet and return to you.
This will help us keep track of your referrals and ensure that everyone is treated equitably.
- Give them an incentive. Offer a discount or other incentive for each referral that leads to a new client.
For example, let’s say your company currently offers a 10% discount to new clients who current and previous clients refer.
Therefore, if a client gets you at least five referrals within six months, their discount will increase to 20%.
- Keep in touch. Stay in touch with your clients and build relationships with them so they’ll be more likely to refer you to their friends and family.
A relationship is only as strong as the communication between the two parties.
Not only do you need to be in touch with your clients, but you also need to ensure that you stay in touch with each other.
This means sending them updates on your work and keeping them updated on what’s happening in their lives.
Doing this will create a devoted relationship that will last long into the future.
- Ask for referrals. Don’t be afraid to ask your clients directly for referrals. They’ll be more likely to oblige if you’ve provided great service and built a strong relationship with them.
If you’re looking for referrals, don’t be afraid to ask your clients directly.
They’ll be more likely to oblige if you’ve provided great service and built a strong relationship with them.
In fact, many times, they will actually be happy to help out a fellow business owner.
When you make a good impression on your clients, the chances are good that they will refer you too – especially if they know you are genuine and hardworking.
- Say thank you to your clients for the referrals they send you.
When you tell clients “Thank You” for sending you referrals, it shows that they believe in your skills and gives you the opportunity to work with them.
Another way you could look at it is that they trust you enough to refer friends and family who will now also become part of your client base.
Without their referrals, you would not be where you’re today.
As a business owner, it is important to continually bring in new clients. You can increase your referrals by implementing the five tips outlined in this article. Start by following up with potential clients who have already referred to your business and thank them for their trust. Be sure to fully understand their needs and desires before starting any projects or services they may direct you to. Thank them once again upon completion of the project or service, and make sure to the referral link those individuals back to your website or list of services.
ABOUT THE AUTHOR:
Delroy A. Whyte-Hall is CEO of Realty Quotient (RQ), a leading public relations, content marketing, and copywriting consultancy for real estate professionals. He provides comprehensive publicity programming, content marketing, and copywriting that helps realtors, real estate agents, agencies, and firms attract clients, boost sales, create public awareness, and build credibility. If you need help with your copywriting needs, CLICK HERE to get in touch. ###
Got A Copywriting Need?
If you need help with your copywriting needs or media outreach, get in touch!