30 Twitter Tips for Agents: Copywriting, Content Marketing, and Publicity

As a real estate agent, having a robust online presence is crucial to attracting potential clients and establishing yourself as a credible authority in your industry. Twitter is a powerful social media platform that can help you connect with your audience, promote your services, and build your brand. However, with so many users and tweets competing for attention, it can be challenging to stand out and make an impact.

In this article, I will share 30 Twitter tips for real estate agents, covering copywriting, content marketing, and publicity. These tips will help you craft engaging tweets, share valuable content, and promote your services effectively. Whether you are a Twitter newbie or a seasoned pro, these tips will help you elevate your Twitter game and achieve your goals as a real estate agent.

Copywriting Tips:


  1. Use action-oriented words in your tweets to encourage engagement and click-throughs.
  2. Keep your tweets concise and to-the-point, using short, punchy sentences to grab attention.
  3. Use humor, puns, and pop culture references to make your tweets more relatable and engaging.
  4. Incorporate testimonials and customer reviews into your tweets to build trust and credibility.
  5. Use hashtags to help your tweets reach a wider audience.
  6. Use emojis to add personality and visual interest to your tweets.
  7. Make sure your tweets are proofread and free of spelling and grammar errors.
  8. Use A/B testing to experiment with different tweet formats and see what works best.
  9. Use short, catchy headlines to grab attention and encourage clicks.
  10. Use language that speaks directly to your target audience, using terms and phrases they can relate to.

Content Marketing Tips:

  1. Share blog posts, articles, and other valuable content related to your industry or niche.
  2. Use multimedia content like images, videos, and infographics to make your tweets more visually appealing.
  3. Share news and updates related to the real estate industry, such as changes in regulations or trends.
  4. Share tips and advice for homebuyers and sellers, such as staging tips or negotiating strategies.
  5. Share stories and case studies that showcase your successes and expertise.
  6. Use Twitter to promote events, webinars, and other educational opportunities for your audience.
  7. Use Twitter polls to engage your audience and gather feedback on topics related to your industry.
  8. Use Twitter chats to connect with industry professionals and share insights and ideas.
  9. Share content from other industry leaders and influencers to establish yourself as a thought leader in your field.
  10. Use Twitter to showcase your company culture and highlight your team members.

Publicity Tips:

  1. Use Twitter to announce new property listings and open houses.
  2. Share success stories and case studies to highlight your expertise and build credibility.
  3. Use Twitter to showcase your company’s philanthropic efforts and community involvement.
  4. Share news and updates related to your company, such as awards and recognition.
  5. Use Twitter to connect with local journalists and media outlets to promote your company and its services.
  6. Share content related to local events and activities to establish yourself as a knowledgeable and engaged community member.
  7. Use Twitter to promote any special offers or promotions your company is running.
  8. Use Twitter to engage with your audience and answer any questions or concerns they may have.
  9. Share any positive reviews or testimonials you receive from clients.
  10. Use Twitter to celebrate milestones and accomplishments, such as reaching a certain number of sales or closing a particularly challenging deal.

Remember to always be authentic, engaging, and responsive on Twitter. Use these tips to create valuable content and build relationships with your audience, and will be well on your way to success as a real estate agent on Twitter.