One of the most important yet tricky aspects of the real estate business is letting prospects know there’s a new agent in town.
Whether you’re introducing yourself or introducing a new hire, you want to display enthusiasm while making clear that you have all the tools needed to perform at the highest of levels.
Therefore, it is important you use New Agent Announcements Letters to introduce you or your new agent hire in a way that instills confidence in the prospect that enlisting your services will allow them to achieve the best possible results.
With your announcement letters, of course, individually tailored to every situation, from warm markets to the introduction of a newly hired agent, these are useful tools to employ in the building of your client base.
Therefore, let’s look at each type of announcement letter and what it should contain to ensure you have the best possible results.
First, you have the general “New Agent Announcement” type letters, which are broken down into – The Official, The Explainer, The Adviser, and The Announcer.
- The Official– This says, “It’s official: you’re a licensed real estate agent,” and it’s time to share the news! Introduces you to the recipient and includes your contact information.
- The Explainer– This explains that you’ve joined a new firm and that you’re thrilled to have the opportunity to offer your services. Establishes you as an agent with expertise.
- The Adviser – This advises the prospect that you are a dynamic new agent with all the knowledge and skills to get them the results they want.
- The Announcer – This announces with great pleasure your affiliation with [COMPANY NAME] as their newest agent.
Second, in your New Agent Announcement Letters category, you’ll notice a certain warmth and fuzziness, especially when it comes to reaching out to friends, family, neighbors, and acquaintances.
Your approach here will be two-fold: Warm market 1 and 2.
- Marm Market #1– Announces to friends, family, neighbors, and acquaintances that you are now a licensed real estate agent and lets them know that they can feel confident placing their trust in you.
- Warm Market #2– Informs your warm market that you’re now fully licensed in your new profession and ready to provide the pinnacle of service to your clients.
The new New Agent Announcement Letter continues to further break down into the following two categories:
- Broker Announcing New Agent #1– Informs prospects and clients of your new hire, explaining why she or he will fit right in with your highly capable team of top professionals.
- Broker Announcing New Agent #2– Announces your newest hire, extolling their virtues and elaborating on why you have chosen them to join your elite firm.
Moving To A New Firm
Bringing up the rear is the “Moving To A New Firm” announcement letter. Its goal is to inform clients of your move to a new firm and provide them with all of your new contact information. This letter speaks volumes about you because, in the eyes of your clients, you would have demonstrated your desire to maintain contact with them and your ongoing commitment to providing excellent service.
In conclusion, the new agent announcement letters are an important part of the real estate industry. It is important to understand the purpose of these letters and what they can do for you as a consumer or a real estate professional. If you have any questions, be sure to consult with an experienced real estate attorney.
ABOUT THE AUTHOR:
Delroy A. Whyte-Hall, a multi-award-winning veteran journalist, is a publicity and content marketing writer specializing in helping real estate professionals attract clients, boost sales, create public awareness, and build credibility. If you need help with your PR, copywriting, and content marketing needs, CLICK HERE to get in touch.