You want your business to succeed, and you’re looking for a fresh new way to get more business for your real estate agency.
You’ve tried everything from radio advertising, billboards, and telemarketing, but you still struggle with finding clients. You may have thought about how the celebrity of South Florida has attracted attention to his product.
If you want to get ahead of the competition, follow these simple steps that will help you get free publicity.
So, Why is Publicity Important for Real Estate Agencies and How to Get It?
Publicity is the key to success for any real estate agency. It can help you get more customers and sell more properties. However, it isn’t easy to get free publicity for your agency.
Publicity is essential to any business because it helps people discover what you do and what you offer. For real estate agencies, publicity is significant because they constantly seek new clients and want to sell as many properties as possible. But getting free publicity for your agency can be difficult because so many other businesses are vying for attention. The good news is that there are ways to get free publicity for your agencies that don’t involve spending money – or much time at all.
There are many ways in which real estate agencies can get free publicity from. If you’re a real estate agent and want more exposure for your business without spending a dime, here are some ways you can do this.
Step 1. Find the Right Bloggers Who Will Share Your Story
The first step in the process of blogger outreach is to find the right bloggers who will share your story. The blogger outreach strategy can be divided into two parts: finding influencers and journalists and finding blogs.
- Find Influencers & Journalists – You should first research various industry influencers to find those most relevant to your company’s story. You can use tools such as BuzzSumo, Followerwonk, Klear, and other social media analytics tools to identify these influencers. Once you have compiled a list of influencers, research their contact information (email address), so you can reach out to them directly.
- Find Blogs – To find blogs relevant to your company’s story, you need to find blogs that share a similar vision or message.
Finding blogs relevant to your company’s story can be challenging. There are many blogs out there, and you want to ensure that the ones you see apply to your message and target audience. Finding high-quality blogs can be challenging, especially if they don’t share their top blog post directly on their website.
Step 2. Offer Them Exclusive Stories
Exclusive stories are the best way to get journalists and bloggers to cover your company. They will be more inclined to write about you if they know you have something no one else has.
The importance of the exclusive story is not only in its rarity, but also in its exclusivity of it. The exclusive story should be given only to a single journalist or blogger who is willing to publish it with a certain amount of exclusivity and not release it anywhere else until a certain date or time.
Step 3. Profile Yourself on Various Media Outlets
You must be on various media outlets to get your message out to the world. You need to ensure that you are creating content for different kinds of media and pitching it to them.
Here is a list of some media outlets to that you can pitch your content to:
- Your website or blog
- Local newspapers
- Trade magazines
- Blogs in your industry or niche
- Podcasts in your industry or niche
- Social networks
Step 4. Create an Ad That Will Stand Out From All Others
Marketing campaigns are a great way to get your message out there and create a buzz about your product—the more people know about it, the better.
The most important thing to remember when creating a marketing campaign is that you need to make it stand out from everything else. The best way to do this is by ensuring you have an enjoyable, creative, and unique idea behind it.
This will make the campaign more memorable, which will, in turn, increase the chances of people hearing about it and taking an interest in what you have to offer.
Step 5. Become a Guest Speaker at Industry Events
Guest speaking is a great way to get your name out there and make an impact. It is also a great way to connect with people in the same industry as you. You can speak at many different types of events, but some of the most common ones include conferences, networking events, and business seminars.
You should start off by reaching out to event planners about what type of speaker they would like and what topics they would like you to speak on. You should also reach out to other speakers that have attended these events in the past for tips on how best to prepare for the event.
Conclusion: The Top 5 Things You Need To Know About Free Publicity
In conclusion, if you want to promote your business, don’t forget to take advantage of free publicity. By following the five tips mentioned in this article, you’ll be on your way to getting your name out there. And who knows, you may end up with some new customers as a result!
ABOUT THE AUTHOR:
Delroy A. Whyte-Hall is CEO of Realty Quotient (RQ), a leading public relations, content marketing, and copywriting consultancy for real estate professionals. He provides comprehensive publicity programming, content marketing, and copywriting that helps realtors, real estate agents, agencies, and firms attract clients, boost sales, create public awareness, and build credibility. If you need help with your copywriting needs, CLICK HERE to get in touch.