Most sales letters can be written efficiently, but shoddy writing causes poor communication between buyers and sellers. Therefore, as the CEO and lead copywriter of RealtyQuotient.com, a copywriting service for real estate agents, it would be my recommendation that all sellers adopt a superior sales edge before pitching their latest product.
With a simple handout, you want to make the sale, write a successful sales letter, and you should thank everyone who helped along the way.
The key thing to remember, I’d point out, is that the letter should ideally be very articulate to help increase the sale.
The reason letters can be so challenging for smaller suppliers is that people assume they can simply fill in the information with their mouths, but that only makes their firm looks like they’re fooling the seller to deliver
“This is exactly why lack of thorough training is so damaging to yourself as a salesperson.”
To help salespeople, I’ll gladly share with you the following five tips for writing a great sales letter here. They’ll help the relationship expand and deepen.
1. Model In person. You need to put the letter on a kind of pedestal—you don’t want to get in front of the reader in such a flimsy dress that the business is really on the court. Use a supportive voice to describe their image. “Be in the market for a new home or a road repair project,” Mr. Brauer continues, because “but a humble style sales letter will help others find out you appreciate their job.”
2. Use creative adjectives so important in sales. You need to emphasize the beautiful features of a product or service and create a lily-in-the-water effect. Mr. Whyte-Hall particularly enjoys describing the product’s useful value, from the helping skills of the system to the clever means of functionality. Please note that if you used a different generic phrase proven in many studies, this would also help the reader glean the best idea.
3. Use visuals in a small format. When I was working for a small company producing little product manuals, the copywriter often knew exactly where to highlight consumer insight and may have used images in his coverage.
You may not have a window into the better aspects of your brand, but I’d recommend against writing confusingly small information in small type in your sales letter.
If a customer is more interested in how a product functions, I suggest using visuals rather than an initially small, outdated copy.
4. Work on a national identity. Use today’s realities in your pitch. Ensure they are consistent, relevant, and aligned with national government laws. Use letters outlining how your firm is so large that if the government were to say, for example, that you are a passport center, you would immediately have a legal standing to report buyers with about one million passports.
5. Use a high-quality color perspective. The average supermarket is very much like most desks in offices, I should note, meaning there will be only one view of your product. This is especially detrimental if the building is enormous.
If a more significant product were examined less closely than a smaller one, the more colors used would not be the correct dimensions. Therefore, the higher the color scale, the more accurate the light, and vice versa, which would put into great relief that, rather than all colors needing to be as distinct, the goal is to give maximum clarity.
For a letter slightly larger than 10 cm, the color scale is 7.6 x 7.6 cm. As for the handwritten letter itself, say no. You’re too nervous about making the offer, so write at a distance and close your eyes. Now, imagine how much easier it will be for you to do the job well and raise a more positive reaction by explaining what you “mean” to the buyer. The result, without a doubt, will be even better.
ABOUT THE AUTHOR
Delroy A. Whyte-Hall is a content marketing consultant, copywriter, and publicist. He provides comprehensive publicity marketing planning and copywriting via his company (RealtyQuotient.com) that helps realtors, real estate agents, agencies, and firms attract clients, boost sales, create public awareness, and build credibility.