If you honestly believe that, then you’re a galaxy away from the truth.

Difficult as it may appear to you, the problem is that your clients only need sales-related content at a very particular moment in the sales process.

Besides, if you’re honest about your content, your organization has plenty of features- and benefit-related range.

However, from my vantage point, as a professional real estate content marketing strategist and copywriter, what you need are stories that engage your clients… and stories move them to take action.

Now, before we get to the principles of real estate content marketing are reviewed, remember that the goal with content is to “move” the customer in some way.

As content markers, we need to affect them, engage them positively, and do whatever we can to help stay involved in their lives and conversations. The following are the six principles of real estate content marketing, and I suggest you heed them.

Fill a need. Your content should answer some unmet needs or questions for your customer. It needs to be helpful to the client, over and above what you can offer as a product or service.

Be consistent. Consistency is the bedrock of a successful content marketing strategy. Whether you subscribe to a monthly magazine or daily e-mail newsletter, the content must always be delivered on time and as expected. This is where so many companies fall. Whatever you commit to in your content marketing, you must consistently have.

Be human. The benefit of not being a journalistic entity is that you have nothing to hold you back from being, well, you. Find what your voice is, and share it. If your company’s story is all about humor, share that. It’s sarcastic; that’s okay too.

Have a point of view. This is not encyclopedia content. You are not giving a history report. Don’t be afraid to take sides on matters that position you and your company as an expert.

Avoid “sales speak.” When we at Realty Quotient content marketing and copywriting services create content expressly about us, rather than for an educational purpose, it only gets about 25 percent of the regular amount of page views and social shares. The more you talk about yourself, the fewer people will ascribe value to your content.

Be best of the breed. Although you might not reach it at the very beginning, the goal for your content ultimately is to be the best of the species.

This means that, for your content niche, what you’re distributing is the very best of what’s found and is available. If you expect your clients to spend time with your content, you must deliver value for money – the best of what you have to give.

ABOUT THE AUTHOR
Delroy A. Whyte-Hall is a public relations, content marketing consultant, and copywriter. He provides comprehensive publicity marketing planning and copywriting that helps realtors, real estate agents, agencies, and firms attract clients, boost sales, create public awareness, and build credibility.

Personal touch, kindness, and etiquette will get you business without directly asking for it.

When was the last time someone showed you they were thinking about you?

A statement like that can shift a person’s day significantly. Consider writing two personal note cards daily.

This form of marketing will cover all target markets through all generations.

For example, the Golden or Silver Senior will appreciate you taking the time to personally write them a caring note.

The younger generation will appreciate you taking the time to “love on them” with some kind inspiring words.

In either case, the gesture is sure to leave an impression.

Pro tip: Marketing needs to be specific to the group of individuals you would like to connect with. For example, if you want more Millennial clients, you would not send them “snail mail” such as postcards or letters. Millennials are all about virtual marketing and the most up-to-date technology. On the flip side, if you want to expand your Golden or Silver Seniors, 70 years of age and older, you need to embrace a more personal, hands-on approach.

Bottom Line

Poorly thought-out marketing could be costly. No matter what marketing strategy you choose to use, do not expect a quick return. “Slow and steady wins the race.” You should also make sure to develop a budget before starting any marketing plan. With some creativity and research, marketing yourself can be very reasonable and cost-effective.

The individuals who see you on screen need to see and feel your care and concern.

Facebook is an excellent resource for marketing.

However, you must create a business Facebook page and not mix business and personal.

The old adage “don’t mix business and pleasure” speaks volumes.

Once you have created a business Facebook page, you can profile your listings and capture potential buyers.

You can also develop quite a solid relationship with these buyers before even meeting them face to face.

For more about how to market yourself on platforms like Facebook, contact me for a copy of Top 15 Ways to Crush Your Real Estate Social Media Marketing.

Bottom Line

Poorly thought-out marketing could be costly. No matter what marketing strategy you choose to use, do not expect a quick return. “Slow and steady wins the race.” You should also make sure to develop a budget before starting any marketing plan. With some creativity and research, marketing yourself can be very reasonable and cost-effective.

Newer agents will ask seasoned agents if they can do an open house over the weekend to get potential buyers.

To truly succeed at an open house, you must show the visitor the value of “coming by.”

Themed open houses, especially ones around a holiday, can be very successful in large numbers of guests.

Plan unique refreshments, as well as, an activity that involves capturing the guests’ contact information, like a raffle and possible entertainment.

Of course, please make sure to review these details with the seller.

If you aren’t sure what it takes to host a valued open house, contact me for a copy of my step-by-step guide, which also features a free downloadable checklist.

A Note of Caution:

Poorly thought-out marketing could be costly. No matter what marketing strategy you choose to use, do not expect a quick return. “Slow and steady wins the race.” You should also make sure to develop a budget before starting any marketing plan. With some creativity and research, marketing yourself can be very reasonable and cost-effective.

After doing a transaction with a buyer or seller, they will become your biggest fans.

These folks are singing your praises and sharing by word of mouth with their friends and family what a Rock Star you are.

While you are in a transaction, ask if your client knows anyone who may also need to buy or sell a home. I believe that if you don’t ask, you don’t get.

Networking is an amazing tool to use whether you are a new or seasoned real estate agent.

As a professional real estate content strategist and copywriter, I actually start networking as soon as I leave my home in the morning. As a real estate professional, I suggest you do the same.

When you stop at the local coffee shop, you get to know the barista serving you.

Always make sure they know you are a real estate agent.

When dropping off your children at daycare or preschool, get to know the teachers and aides.

You don’t need to “be in their face” about real estate.

People love to talk about themselves when you ask them questions about family, occupation, recreation, and dreams.

I can assure you the topic of homes will come up.

Point To Ponder:

Poorly thought-out marketing could be costly. No matter what marketing strategy you choose to use, do not expect a quick return. “Slow and steady wins the race.” You should also make sure to develop a budget before starting any marketing plan. With some creativity and research, marketing yourself can be very reasonable and cost-effective.

Technology is at our fingertips 24/7.

Consumers look up everything via the web.

If you don’t have a website, you almost don’t exist, and the best way to embark on building your website is to read this article on the Top Real Estate Website Builders.

That said, you don’t have to spend hours building a website on your own when you should be out selling real estate.

Invest in yourself and pay the people who have the talent to make you look good.

For example, a company like Placester offers real estate websites you can customize for a more productive and cost-effective way to create your digital presence.

Another way to increase your online presence is to sign up for a service like Zillow Premier Agent.

While this will not replace your website, it will ensure your picture and contact information are clearly shown next to listings found in one of the largest online real estate search platforms.

Bottom Line

Poorly thought-out marketing could be costly. No matter what marketing strategy you choose to use, do not expect a quick return. “Slow and steady wins the race.” You should also make sure to develop a budget before starting any marketing plan. With some creativity and research, marketing yourself can be very reasonable and cost-effective.

Gaining and retaining a buyer adds up quickly, and sales comes with confidence.

To thrive in the real estate selling business, the owner must master the art of “the marketing strategy”.

It can be complex, but it’s also incredibly challenging and foolproof! The following tips might help achieve success in the “business” part of the profession.

Attire for Success – Your customer’s needs are only and primarily based on how they dress and what they wear.

Help strengthen your profile and attract “cool dudes” with good wardrobes.

Here are some tips to help in these endeavors!

Accentuate the positive – Your company is never the same after switching it up.

It’s impossible to go back to the same tenor after your particular style change – this can require a comprehensive marketing strategy.

A new face is always an attraction to the market.

Changing will prevent others from seeing you as unique and inspiring.

Be specific – Whether through eye contact or word of mouth, a consistent dialogue will ensure that people will try out your brand.

Speak from the heart and accurately.

Share your unique experience, location, and history with buyers and sellers. This will make your pitch stand out as a compelling, informative, and functional reality.

Be accessible – Make home buying and selling a pleasure.

Be the “only one” for all parties.

It would be best if you created a sanctuary.

Encourage and tolerate open talks.

Your home and investment deserve absolute attention from your professional consultants for these reasons.

Source your marketing.

Illustrate an image that you intend to carry with you through the day and throughout your life.

According to social media, a generation is likely to carry this concept for the rest of their lives.

Use photographs and images that transform a home, building, or property. Build your brand and establish your presence.

Successful real estate agents strive for this, but few do so in the time and effort they put into it.

Provide clients with concrete ideas and examples of your performance.

Adopt a great organizational culture that also reflects how you approach life in your business. Know what market it is and attract buyers and sellers accordingly. The image you create can make all the difference in the world.

People enjoy looking at the amazing properties you have and the potential wow factor you provide them.

Help provide what is earmarked for those prospective purchasers.

Order your materials as soon as possible. Use new and email them multiple times, then adapt your message to ensure people still find you.

For example, when you receive an email regarding pending deals, lower your starting price, your offer, then tell the email “subscribe now!” If you can’t choose from all offers, make sure you politely add that aspect to your offer.

Avoid offering inflated quotes, and use aggressive terms and terms without limitations.

People will forgive an offer that is “overly specific” and a target you are writing down on something else.

Avoid saying, “the price is exactly $10,000 less than what you originally offered,” because “I know that price you originally said was $10,000 lower for last offer, then you suggested $5,000 more, and now it’s $20,000 less.” If you receive a job offer, make sure it’s written in an accessible way so clients can read it.

LinkedIn publishes a list of companies that inquire about your availability.

You can give it a “yes” to this topic in the moment, and not the day after. Flex your time Take time to research, research, research.

If you have a meeting or presentation you need to accept, it will be much easier to accept if you invest your time in researching.

Try to downplay the preparation part.

Take the time to read numerous postings to help identify a company’s field of expertise to identify potential clients.

Be aware of the advice and fact-checking industry publications.

Do proper research.

Let customers protect you. Show off your chops in ways that will impress.

Show just enough to give your professional responsibilities a definite mention, but do it so people will want to transfer their attention back to you. Everything is available today to make that person on the street happy.

Go find them with a product or service you stand behind.

Although time-consuming and daunting, it’s the next best thing to make it your own.

ABOUT THE AUTHOR
Delroy A. Whyte-Hall is a public relations, content marketing consultant, and copywriter. He provides comprehensive publicity marketing planning and copywriting that helps realtors, real estate agents, agencies, and firms attract clients, boost sales, create public awareness, and build credibility.