Setting Standards for a Successful Seller’s Letter!

By Delroy A. Whyte-Hall

Should you be able to write a message that will get prospective buyers to call or visit your home? Do you want buyers to pick up the phone or stop by your house while you’re talking?

Building trust is an essential part of selling real estate. Potential buyers will stop by a property when they feel like they have at least one way into the house and are ready to get started on researching before moving in.

Your writing doesn’t need to stand out, but you need to give potential buyers a feel for what you’re about before you can explain why they should take the next step. As long as you can do this, it would help if you had a better chance of selling your home before signing the sale papers.

Do you want buyers to pick up the phone or stop by your house while you’re talking?

Here are some tips for writing a letter that will sell real estate:

Appropriate writing style

Writing a letter that has an appropriate writing style not only speaks volumes about the person who wrote it but can also be a selling point. You want to ensure that buyers understand exactly what you’re selling and why they should.

Make sure that there is a sentence you can show a prospective buyer that puts both of your opinions and styles together.

Make sure that all of your sentences have the same feel.

Include facts that relate to the purpose of the letter.

Finish the letter well, using a filler that gives it weight.

Related to what you’re selling

Most potential buyers are busy enough with finding the house that you’re marketing to them. As you write the letter, make sure that you’re showing that it’s part of a package with other similar homes in your area.

The letter you write shouldn’t sound like it’s just a sale letter; it needs to suggest a strategy. Don’t forget that the letter is tied to your online advertisement, so make sure that it goes together well.

You want to make sure that prospective buyers can see the value of the package you’re trying to package.

Writing a letter like this shows that you’re trying to do your best for the buyer and not just for yourself. You’re striving to help the buyer buy property, not just yourself.

Having a reasonable and flexible price

Marketing a sale that will go through might be a challenge initially, but being flexible about how much you want to charge will allow you to work towards a target price if a low figure turns off your potential buyer.

Depending on where you live, you are offering a price that is a little lower than the area’s average might be something you want to achieve.

ABOUT THE AUTHOR
Delroy A. Whyte-Hall is a public relations, content marketing consultant, and copywriter. He provides comprehensive publicity marketing planning and copywriting that helps realtors, real estate agents, agencies, and firms attract clients, boost sales, create public awareness, and build credibility.

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