How to Write Marketing Letters That Sell Real Estate

By Delroy A. Whyte-Hall

When selling your business, it can be very tricky to write a letter to sell real estate. They can offer business and financial advice, submit a letter to declare your intentions, or they can even claim to have legal opinions and will make a recommendation. Whatever they do, they are sure to sell your real estate.

A real estate letter written in your best style will bring a lot of attention to your property. It could be used to write up offers, explain why certain offers won’t work for you, or for information to help close the deal.

It could show your financial health, explain your objectives, and explain why the property is a good fit for someone else. Your letter will get so much attention that the chances of selling your property quickly and efficiently will jump significantly.

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It is not that easy to write a great real estate letter or even write one well enough to get a buyer’s attention. Write with common sense and intuition. Consider a letter written that follows these guidelines to write a letter that will sell real estate:

  • Understand the status of your business and get the whole story of how things stand right now.
  • Provide the facts to the best of your ability to explain what your business and circumstances are right now.
  • Don’t worry about the long-term solution; focus on what needs to bring in the property.
  • Figure out how to present the “what” behind the “why.”
  • Provide a good road map that can help you get to the next step quickly and easily.
  • Write with passion and a little bit of emotion. This could be inspiring but realistic. Be sure to show you care.
  • Assure buyers that the relationship will be on a relationship basis and that you will be with them for the long term.
  • Show the client that you care about the property, the clients, and their needs.

Try as hard as you can to write words that show you know the importance of selling the property. Write the letter out so that the buyer has an idea that they can focus on making their decision.

Get the best real estate letter possible. If you can’t find a good one, get someone to draft it for you. Really research the property, write it out in total, and then bring it to the lawyer or real estate professional who can help you figure out how to get your copy to go to the best buyer.

And finally… don’t worry about whether your letter goes out or not. If the letter gets the attention it needs, that’s all that matters.

Making this work is all in how you approach it.

ABOUT THE AUTHOR
Delroy A. Whyte-Hall is a public relations, content marketing consultant, and copywriter. He provides comprehensive publicity marketing planning and copywriting that helps realtors, real estate agents, agencies, and firms attract clients, boost sales, create public awareness, and build credibility.

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