How to Write Marketing Letters That Sell Real Estate

By Delroy A. Whyte-Hall

A strong mailing list that comprises owners with real estate interests creates a whole new selling environment. Business owners can write copies of real estate listings that offer additional services and products that can be purchased without spending a lot of money. This way, they can produce a monthly profit while recuperating expenses.

An excellent set of real estate ads is an invaluable asset for any real estate business owner. Professionals specializing in marketing will do much better than those who do not when trying to sell. Here are some of the things you can include in your design.

Use real estate keywords in your copy.

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Great real estate advertising can be a seller’s most significant advantage. Market a client to people who want more property. You will find that most real estate listings and ads comprise information about homes for sale. Prove that you are offering a good deal and provide helpful insight to your audience. Also, if you have a great real estate salesperson in your sales department, be sure to include them in your correspondence.

Draft cover letters that separate you from the competition.

Writing a cover letter is a critical part of the process. It is easy to fall in love with writing and designing your sales letter. Try to separate yourself from the competition by providing comprehensive information about your company. This can be accomplished by adopting an austere tone to get your message across quickly and easily.

If you aren’t a real estate professional, create a beautiful letter and send it to prospective clients. Write the letter in an attractive font to stand out from the rest. Give your real estate letter a professional tone.

Give your letter personality with your address.

Address your real estate letter to the owner, not the broker. Since you are writing a letter, you can include your company name, address, phone number, and website. Use your real estate letter to start a relationship with a client. Clarify that you are a real estate professional.

Give the same care that a business would give to a business letter. Set high expectations. They will be more than happy to respond, and you will be rewarded for your commitment. Send your letter on a Friday afternoon, which is considered a business day in most communities.

Use one or more colored bold types.

Use bold type that applies to your real estate letter. Use two colors for one look. Use one white font. Use a bold color for the paragraph.

Be creative, but be accurate.

If you want to do an advertising letter, you need to have a way to write clearly and accurately. You don’t want to repeat all the information without giving away the details to potential clients. Follow most industry standards, such as writing cover letters and mailing emails. Don’t distort the facts or give unnecessary information. If a customer thinks he has reached an important step, then take them to the next stage. Be sure to provide numbers, dates, and other information.

Visit the newest real estate listings.

People look to real estate listings as a possible means to sell a house. You may sometimes get personal advertisements in the paper from other real estate firms or people who want to set up escrow. When they look at the ads, you need to let people know that you are there as well. Sellers should take the initiative to state that they are real estate sales agents or companies.

ABOUT THE AUTHOR
Delroy A. Whyte-Hall is a public relations, content marketing consultant, and copywriter. He provides comprehensive publicity marketing planning and copywriting that helps realtors, real estate agents, agencies, and firms attract clients, boost sales, create public awareness, and build credibility.

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