The following is an open letter to real estate professionals (realtors, agents, brokers, etc.) looking for real estate copywriters and PR firms to provide effective communication tools to their clients.
Dear real estate professionals,
I want to start by asking why are you looking for professional real estate copywriters and PR firms?
Weeding the field to get solid and dependable copywriters and PR firms in the real estate field is difficult.
When you publish an article or write a blog, how do you know for sure if the piece is being written by a professional real estate copywriter and a professional media relations firm?
The truth is, most people can be good copywriters, but very few can be outstanding writers. You might wonder why this is.
However, many successful real estate industry professionals have an excellent platform to support their content production.
For instance, one real estate company produces graphics and prints of all its flyers and brochures in-house. Another one is a top-notch design firm and is set up in-house to craft and construct marketing materials.
There are a lot of special duties that come with real estate copywriting and creative works. These duties are often unique to the industry:
- Writing pro-active communications and marketing materials such as press releases, articles, white papers, etc., while acting as an effective and distinct point-of-contact for readers.
- Providing effective and brand-conscious placement.
- Promoting the company, owner, author, developer, associate, employee, sponsor, advertiser, or other entity.
- Asking good questions, cross-referencing information, and learning that many readers have an inkling of where the business is located.
This article provides tips and suggestions that will help you find professional copywriters and public relations firms who have knowledge, skills, and experience in this space.
Questions to Ask Real Estate Copywriters and PR Firms
What are the advantages and disadvantages of hiring a professional copywriter and PR firm?
The Copywriter is the writer of the story. This writer will write the outline of the sales plan. They will write the vision document that develops and helps to capture the imagination of the customers. The Copywriter provides the facts and insights that accompany all the messages.
Another advantage of using a professional PR agency will give you campaign results. The PR Agency helps you prepare a comprehensive strategy and work on your existing website and its management and content strategy. The PR agency will also assist you in developing your social media presence.
How can you generate more traffic and convert visitors into potential customers?
When writing marketing materials, your keyword should make sense. In addition, the subject should make sense too. For instance, you should not use “eucalyptus,” “live oak,” or “corpse bush” as keywords. These keywords can be clichés in the real estate industry, and you want to be sure that you are talking about the best properties.
When writing client messaging, how can you be more professional?
Real estate copywriters and PR firms have done great work on previous projects, so there is no reason to believe they won’t do it again. You can, however, approach them to ensure that the messaging is consistent and robust.
It is essential to be professional and consistent.
If you have any questions, thoughts, or comments, please do not hesitate to comment, and we will respond.
ABOUT THE AUTHOR
Delroy A. Whyte-Hall is a public relations, content marketing consultant, and Copywriter. He provides comprehensive publicity marketing planning and copywriting that helps realtors, real estate agents, agencies, and firms attract clients, boost sales, create public awareness, and build credibility.