By Delroy A. Whyte-Hall Can you explain the health implications of lead-based paint poisoning? That’s a question that real estate agents have had asked of them regularly by a prospective client looking to purchase a new house. Unfortunately, the uninformed don’t have a clue. The informed, those on top of their game, know and can […]

The following is an open letter to real estate professionals (realtors, agents, brokers, etc.) looking for real estate copywriters and PR firms to provide effective communication tools to their clients. Dear real estate professionals, I want to start by asking why are you looking for professional real estate copywriters and PR firms? Weeding the field […]

By Delroy A. Whyte-Hall Today’s home buyer is full of personality. He’s willing to research and shop for homes on his own. Buyers are often looking for an existing home while their partners are doing the same. Having a written image of a future home provides a piece of information that a potential buyer can […]