Twenty-one years ago, the popular dot-com boom came crashing down. Still, fortunately, it saw many individuals, small-to-medium-sized businesses, and advertisers looking for ways to reach new audiences. One strategy was to create self-owned social media marketing pages. While social media marketing will continue to grow in popularity and value, self-created pages aren’t necessary for your marketing strategies.
Instead, social media marketing has become a conduit to reach customers rather than a delivery vehicle. To effectively leverage no-cost social media marketing for your real estate business, consider the following seven tactics.
1. Avoid duplication.
Even if your customers already have pages or usernames on multiple social media platforms, try not to duplicate content for each site. Having two social media pages for the same product or brand (e.g. three for Pepsi) often leads to added pain for customers. You’ll lose attention and drive them away from your site.
2. Become visible.
If you can visit the URLs of individual pages, as well as the social media pages of each one of your competitors. If you know the names of at least one page owner and allow it, start following them on Twitter and engage in conversations via their pages. Watch and ask questions to help increase your visibility.
3. Start a petition.
Get the attention of the owners of pages or specific sites by starting a petition on Change.org. Ask questions to all of them, but mainly Facebook and Twitter owner pages. The more people who engage with you, the more eyes (and clicks) you’ll have. It also shows that you’re trying, which shows customers you’re serious about engaging. You should contact every site owner you can to include your message.
4. Search your friends and loved ones for critical content.
As you interact with everyone, review and share their content to your site. Watch how they interact and use their own personal social media channels to share their content. Simply posting to Twitter or Facebook doesn’t work nearly as well as reviewing a page or liking a page and then reposting it on your website. People expect to see others comment, share, and endorse the content, so take advantage of this element of social media marketing.
5. Create a page for keywords.
Identify key terms in your domain name and create pages and threads within these pages that share industry-specific industry news. The more people, including visitors to your site, know about these topics, the more you’ll share.
6. Become a bit of a jack of all trades.
Do a little web research to identify critical social media marketing philosophies and trends. The best ideas are the free ones. Free tips can be applied to your websites, your emails, your sales materials, and across social media channels. Create a few no-cost resource sites based on your specific niche and share them across social media and in newsletters.
7. Track your growth.
Watch for the top three things that improve engagement and build valuable relationships with your customers. If you follow up, often, with a thank you or thanks, that will keep customers on your pages and come back.
Prioritize these actions into your social media marketing plan and use regular monitoring and engagement tools like Oracle Social Media Tracking Suite to make sure it all happens. And see other solutions like Google Analytics and Vitrue for ways to measure the actual impact on your business.
ABOUT THE AUTHOR:
Delroy A. Whyte-Hall is CEO of Realty Quotient (RQ), a leading public relations, content marketing, and copywriting consultancy for real estate professionals. He provides comprehensive publicity programming, content marketing, and copywriting that helps realtors, real estate agents, agencies, and firms attract clients, boost sales, create public awareness, and build credibility. ###