Looking for some advice on how to create the ideal real estate marketing campaign. We’ve recently adopted Google Adwords, which helps us to generate more leads in less time.
1. Identify your ideal audience.
2. Determine the minimum market price you are willing to sell your home for.
3. Begin generating buyer leads using various marketing media.
If you’re struggling to get the correct number of leads, try to base your campaign strategy on the following three primary aspects of marketing: the website, phone calls, and marketing methods you believe will maximize your results.
The website, phone calls, and marketing methods to maximize your results are the most cost-effective ways to generate leads. Here’s how you should be marketing for a median-priced house.
– If you have an established online presence (e.g., website, Facebook, or LinkedIn page), generate more audience leads by promoting that site via Google Adwords. For example, create a feature of your home listing so that the first keyword that comes up on Google is “guest listings.” If you have a large group of fans on Facebook, you can ask them to create fan pages featuring the terms on your website.
– Contacting each person who may find your listing on social media and utilize them to drive traffic to your website.
– Don’t promote listings solely to online visitors but to people who walk into your home. Print a brochure, leaflet, or advertising on home showstoppers and bring it to attendees in the target audience.
– Include an interview with the realtor in the package that you give. Expose people to the agent and the home by allowing them to answer questions.
– Use advertising in print magazines to promote your listings. Such magazines tend to get limited circulation but reach large numbers of potential buyers.
– Add a sign to the trim of your home.
– Look at home showstoppers or Home Show brochures. Offer your home to one. If they don’t win a prize, place a drop-down link at the bottom of the brochure entry form that directs people to your home page.
– Schedule direct mailings to people who view your listing.
– Place “for sale” signs in popular locations in your target market.
– Some people are curious to visit. Place a “For Sale” sign within the 6 feet of the window facing it. You have the opportunity to enhance your appeal to potential buyers by listening to them, allowing them to review the information on your home on the Internet, and observing any behavioral changes.
– Display marketing materials inside your house. Look for an opportunity to put telephone answering boxes out by the front door, in front of the fridge, and so on.
– Try as much as possible to put your information on the outside of your home. And if your target market has passed through the door, place some marketing material in the front window (new print brochures, flyers, garage sale signs).
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