A press release is a one-page document that announces some news about an organization or business related to:
- Events (charity functions, online seminars, live presentations, etc.)
- New hires;
- Company mergers, partnerships, anniversaries, etc.;
- New products and services;
- Industry updates; and
- Any creative topic linked to current news or trends that builds buzz.
Media members receive press releases “over the wire.” This simply means that a news service distributes your press release via satellite, landline, or the Internet to thousands of media outlets and journalists worldwide.
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