What Exactly Is A Press Release?

press release is a one-page document that announces some news about an organization or business related to:
  • Events (charity functions, online seminars, live presentations, etc.)
  • Awards;
  • New hires;
  • Company mergers, partnerships, anniversaries, etc.;
  • New products and services;
  • Industry updates; and
  • Any creative topic linked to current news or trends that builds buzz.
Media members receive press releases “over the wire.” This simply means that a news service distributes your press release via satellite, landline, or the Internet to thousands of media outlets and journalists worldwide. If you need help with your Publicity Campaign or Press Release Copywriting, please visit the website at www.whytehallcommunication.com for details.