Just as the holiday shopping season neared, a toy company, Rokenbok Education, was navigating a nightmare situation: Its database files had been infected by malware.
Online criminals had encrypted company files, making them unusable, and were demanding a hefty ransom to unlock the data. Rokenbok, a California-based company that uses building blocks and even robotics to teach children how to think like engineers, lost thousands of dollars in sales in two days.
Rokenbok’s founder and executive director, Paul Eichen, was already struggling to adapt his seven-employee company to a fast-changing toy world. Even worse, the malware attack was not Rokenbok’s first. The company had been hit earlier with a denial of service attack that shut down the company’s website.