One thing has really changed since the days when I was in mainstream media: our perceived deep dark secrets have now been revealed. It is easy to find and talk to any journalist and editor if you have something to say that will interest them. They are now paid for "performance!" That means there are metrics telling how many readers they have individually, as opposed to how many subscribers the outlet itself has. Interestingly, that has also changed their way of doing things. Now, they want to reach out to you - if you can help them both get and share those stories.