You’re not relying on plain ol’ boring facts for your marketing, are you? That doesn’t work anymore. It probably never did.
Today, marketing is all about connecting with people, and building relationships. You do that thru storytelling.
What makes a good story? There are 10 essential elements.
Every good story needs a hero/heroine. Who’s the hero? You are. Why? Because your product or service is going to rescue the client, and save the day.
Every good story also requires a villain. In marketing, the villain is the nasty little problem that is causing your client grief. You, the Hero, will dispatch the villain, and save the day.
Please note: the villain is not your competition. Heroes do not disparage others. That would make them seem small and petty.
3. Love Interest
That’s easy: the love interest is your potential client. You’re not reaching out to some amorphous…
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