Q: I want to publicize my business, but I can’t think of a topic worthy of a press release. What are some ideas, and will it really help my business?
A: It’s a well-known fact that a company’s visibility will increase with powerful publicity. After all, publicity aims to bring the news of your company to the world. The basic weapons you’ll need to do this include a press kit, a company background piece, press releases, story ideas and articles or columns about your business. The most important of all, though, is the press release.
If you’re not sure about what you should cover in a press release, consider these ideas to see if any apply to your business:
- Starting a new business
- Introducing a new product
- Celebrating an anniversary
- Announcing a restructuring of the company
- Offering an article series for publishing
- Opening up branch or satellite offices
- Receiving an award
- Receiving an appointment
- Participating in a philanthropic event
- Introducing a unique strategy/approach
- Announcing a partnership
- Changing the company or product name
- Earning recognition of the company, product or executives by a publication
- Announcing that you’re available to speak on particular subjects of interest
- Issuing a statement of position regarding a local, regional or national issue
- Announcing a public appearance on television, radio or in person
- Launching a website
- Announcing free information available
- Announcing that you’ve reached a major milestone
- Obtaining a new, significant customer
- Expanding or renovating the business
- Establishing a unique vendor agreement
- Meeting some kind of unusual challenge or rising above adversity
- Restructuring your business or its business model
- Setting up a customer advisory group
- Announcing the results of research or surveys you have conducted
- Announcing that an individual in your business has been named to serve in a leadership position in a community, professional or charitable organization
- Sponsoring a workshop or seminar
- Making public statements on future business trends or conditions
- Forming a new strategic partnership or alliance
Of course, these are just a few ideas to get you started. Just remember this: If a press release is well-written, almost any event can be turned into news.
NOTE: If you need professional help with your publicity/press release marketing effort, please visit the press release specialists: www.acclaimpr.com.
