30 Newsworthy Topics for Your Press Release Marketing!

Q: I want to publicize my business, but I can't think of a topic worthy of a press release. What are some ideas, and will it really help my business? A: It's a well-known fact that a company's visibility will increase with powerful publicity. After all, publicity aims to bring the news of your company to the world. The basic weapons you'll need to do this include a press kit, a company background piece, press releases, story ideas and articles or columns about your business. The most important of all, though, is the press release. If you're not sure about what you should cover in a press release, consider these ideas to see if any apply to your business:
  1. Starting a new business
  2. Introducing a new product
  3. Celebrating an anniversary
  4. Announcing a restructuring of the company
  5. Offering an article series for publishing
  6. Opening up branch or satellite offices
  7. Receiving an award
  8. Receiving an appointment
  9. Participating in a philanthropic event
  10. Introducing a unique strategy/approach
  11. Announcing a partnership
  12. Changing the company or product name
  13. Earning recognition of the company, product or executives by a publication
  14. Announcing that you're available to speak on particular subjects of interest
  15. Issuing a statement of position regarding a local, regional or national issue
  16. Announcing a public appearance on television, radio or in person
  17. Launching a website
  18. Announcing free information available
  19. Announcing that you've reached a major milestone
  20. Obtaining a new, significant customer
  21. Expanding or renovating the business
  22. Establishing a unique vendor agreement
  23. Meeting some kind of unusual challenge or rising above adversity
  24. Restructuring your business or its business model
  25. Setting up a customer advisory group
  26. Announcing the results of research or surveys you have conducted
  27. Announcing that an individual in your business has been named to serve in a leadership position in a community, professional or charitable organization
  28. Sponsoring a workshop or seminar
  29. Making public statements on future business trends or conditions
  30. Forming a new strategic partnership or alliance
Of course, these are just a few ideas to get you started. Just remember this: If a press release is well-written, almost any event can be turned into news. NOTE: If you need professional help with your publicity/press release marketing effort, please visit the press release specialists: www.acclaimpr.com.

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