Why you must build a list!
If I was to tell you one thing and one thing only about internet marketing, I would tell you the following: Build a list! And the reason is simple. It’s a lot harder to get a new customer then it is to sell to an existing one: Fact.
It’s all about control. When you have a list built you can drive traffic at will to any site you choose that is in line with what your subscribers want, and that means that you can effectively write your own pay check. Any time you want traffic, you have it there on tap without having to pay for it or write boring articles and make endless forum posts.
When you build your list you are creating an asset that is worth money. You are investing in your future. It’s time to stop thinking short-term and let internet marketing look after you long term.
Why you need to keep in contact with your list!
What would happen if your girlfriend or boyfriend didn’t contact you for weeks? Would you assume the relationship was over? Would you be annoyed? How quickly would you pick up the phone when they called again? Well here’s the thing. It works the same with your subscribers – you are in a relationship with them and you need to show them love!
You need to keep in contact with them and maintain the relationship to get sales. Your relationship and the quality of it is the most important thing that you have. Without it you are just another mail in their inbox waiting to get deleted.
The internet is one big bag of distractions so you need to maintain your presence in the eyes of your subscribers and keep in front of them. When you manage to keep in front to them and maintain the relationship the money will follow.
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