Many consulting services overlook one of the best sources of free advertising — publicity.
As you start your business, write a short article — a press release — and give copies to your local newspapers, radios, shoppers, and other media.
Include information about your business such as names of owners, experience, affiliations, background, expertise, purpose of the business, location, target market, and contact name.
If your market is across an industry rather than a geographic area, send this press release to magazines in that particular trade, called trade journals.
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