Facebook must get mobile right in order to help brands reach consumers in the developing world, says Coca-Cola Marketing Senior Vice President Wendy Clark.
Many millions of low-income consumers access the Web through mobile phones, so it’s imperative for Facebook to offer brands ways to reach consumers via mobile applications and ads.
“Facebook is the Internet for them,” said Clark, who is also a Facebook adviser.
“If you start to cut into emerging and developing markets, the mobile phone is the easiest and most direct medium that we can reach consumers with,” added Clark.
Source: Bloomberg Businessweek
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