Guest Post by Mickie Kennedy Founder, www.eReleases.com A press release is not an advertisement. A press release is a subtle piece of advertorial: a combination of advertising and editorial content. The point of advertising is to bring a product, service, or cause to the attention of a consumer, voter, volunteer, or contributor. It involves matching the right content with the right audience. A press release is in one sense an advertisement, but in this case your audience is the media. You're selling them an idea for a story instead of a product or service, though, and it's crucial you understand what journalists don't want to hear. Journalists get bombarded with press releases and follow-up calls. They hear rhetoric from public relations flacks, corporate executives, and consumers all day. They're overloaded with information, but the key to grabbing a journalist's attention is simple: Just tell them the facts.