The “fishy” analogy of social media

Social media is the rage, and everyone seems to be trying to find the best way to explain it. Well, recently I came across a “fishy” analogy from Park Howell, president of Park&Co, a full service agency that specializes in environmental marketing, came up with a great way to illustrate the need for their prospective clients to take part in social media using this SlideShare presentation he and members of his agency created. As an entrepreneur with a passion for fishing, it really resonates with me, and so, I believe you’ll learn a lot from the following “fishy” social media presentation: [slideshare id=1873554&doc=sustainablesocialmediaforthegreenmarketer-090817161350-phpapp02]
“If the wharf is your business, and the pier is your website, then the fishing trawler is your blog. Think about it. You don’t want to catch every fish in the ocean. You want to hook the ones that make the best customers, and are after your bait. Your blog trolls the ocean gunnel-to-gunnel with millions of other virtual trawlers. But that’s okay, because your boat has a niche perspective, distinctive voice, and lures unique to your business. Plus, you know which fishing grounds produce your best catches, so that’s where you troll,” Park Howell.
Read Park’s entire post, “Sustainable Social Media for the Green Marketer” on Park’s blog, Park A Brighter Side of Green Marketing.
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