Times are tough. Money is more than tight. Can a press release save my company?

“Can a press release save my company? Is the subject of an eMail I received this morning in my INBOX from Mickie Kennedy, Founder/CEO of eReleases.com and Press-Release-Writing.com.  Mickie has been an online friend and mentor I have followed almost three years now. His advice is always spot on, and I always look forward to seeing his contribution in my INBOX. Now, perhaps you too might be thinking whether a press release can save your company. I got my own ideas, but for now, I’ll let Mickie tell you why or why now in his own words. So, I’d like to share it with you, of course with Mickie's blessings. So here goes:


Times are tough. Money is more than tight. Can a press release save my company? Mickie responds: I'm not going to sugarcoat this. A single press release is unlikely to save your company. I can't give you Vegas odds. They're probably better than a state lottery, but reality is that a single press release is simply a start. I've seen a single press release strike gold more than once but I've also seen more than 15,000 press releases. The odds just aren't in your favor. However, I've seen many PR campaigns succeed. Hundreds of them. If you were to reverse engineer those campaigns, you would see some common elements:
  • a series of targeted press releases (at least one a   calendar quarter)
  • press releases posted on company website
  • press releases used as marketing collateral, like customer   newsletters, client proposals, etc.
  • less hype and more bite; stick to objective newsworthy   hooks


How Long Does It Take to Write a Press Release Kristy writes: As a professional in the PR Business, can you please tell me how long it should take a professional to craft a press release?  I have paid someone for PR services including creation of a press release, and it has been nearly a month, in which I have received none of the deliverables.  I am looking to take her to small claims court, but before I do, I want to make sure I'm not being hasty. Mickie responds: Our writers deliver a press release in two to three business days. Some writers spend as little as two hours and one writer spends more time going back and forth, taking as long as six hours per single press release. Got a question for Mickie? Just send him an eMail m.e.kennedy@ereleases.com. ### The above article previously appeared in PR Fuel (http://www.ereleases.com/pr/prfuel.html), a service of eReleases.com and Press Release Distribution (http://www.ereleases.com). About eReleases.com: eReleases.com is the online leader in affordable press release distribution. The company's website - http://www.ereleases.com - features tips and resources for those wanting to learn more about press releases and public relations. eReleases also publishes a free, weekly newsletter titled PR Fuel that showcases advice and articles from experts in the media. Mickie Kennedy eReleases / Press-Release-Writing.com Business: 410-931-2966 Toll Free: 800-710-5535 Website: http://www.ereleases.com Follow me: http://twitter.com/ereleases LinkedIn: http://www.linkedin.com/in/publicity Blog: http://www.ereleases.com/prfuel/ Facebook: http://www.facebook.com/ereleases.press.release.distribution