“Help other people get what they want – and you’ll get what you want,” Mary Kay Ash.
Entrepreneurship means trust and leadership. People trust you to help them get what they want, and eventually that leads in the direction to get what you want.
As an entrepreneur, people must first trust you to decide what product or service they will get. They trust you to figure out what you can give them that they can’t get without you.
William J. Bresnan, the former President of the cable division of Teleprompter Corporation, the then largest cable television company in the USA, called that the “margin of service,” as quoted by Robert L. Shook in his best seller, Ten Greatest Salesmen… What They Say About Selling.
“The wider the margin is,” Bresnan explained, “the easier it is to sell your service or product. If that margin is very narrow, in other words, if they can get very little extra with your ser ices v versus what is available without you, well, then it’s going to be a tough sale.”
I consider that leadership by example. And as an entrepreneur, you’re indeed a leader by example.
However, as an entrepreneur with opportunities to develop your ideas and solutions, guided by some of the world’s greatest minds (books, workshops, seminars, etc.), and of course your passion, risk taking, and the ability to express yourself and your vision, people see you leadership or entrepreneurship, not something you go to university for, but will understand that leadership comes from within.
Here are a few short summaries of key ideas from the book, Leadership from Within by Peter Urs Bender. Select the one’s you like. Post them on your wall or make them as a screen saver on your computer as a daily reminder of awesome responsibility you have as an entrepreneur… a leader in your own right.
Ways To Better Your Leadership
- Look at where you are now. Is it where you want to be?
- Be aware of the results you want. Your vision or mission for living and working. What do you have a passion to do?
- Take a risk. Make a choice or decision to act on that vision and passion. Select those attitudes and behaviours that will improve your chances of creating the experience you want.
- Face what blocks or limits you. Do you not have enough money? Time? Skills? Will people think you are crazy if you think, act, and live that way? Is your idea realistic, doable? Are you afraid to go for what you want?
- Express yourself, your vision, and what matters to you. Give feedback, advice, suggestions. Listen to the valuable insights of others.
- Look at your new results. How do you feel? Are you stronger? Happier? Better or worse off? What have you accomplished? What have you learned?
- Get help. Learn from the masters. Learn from those who disagree. Learn what is working and what is not.
- Do it again. See where you are now. Get clearer on what you want. Make new choices. Refine your attitudes and behaviour to get results and satisfaction you want.
In essence, that is indeed leadership: Choosing what matters to you. Learning how to do it. Then doing it – to be more fulfilled and to help others.
What’s your idea of leadership, as it relates to entrepreneurship?