Learn how to set meaningful PR objectives!

Setting meaningful public relations objectives: authority interviewed

Setting public relations objectives that are directly related to an organisation’s mission and operating or business plan is, so it seems, one of PR’s great challenges. It simply does not occur with any consistently applied methodology. But there are ways to create objectives – or KPIs – that are inherently and profoundly relevant to what an organisation is actually trying to achieve – let’s learn some ’secrets’…

A successful PR strategy, as many of you well know, depends on well-planned objectives. You see, it takes more than just good PR skills to plan good objectives. Here's an excellent article I found that deals adequately with the subject of setting PR objectives. http://craigpearce.info/public-relations/setting-meaningful-public-relations-...

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