THE BUSINESS BEAST

Asmart com­pany these days under­stands that every­body has a voice. So the best way to avoid a pub­lic rela­tions night­mare is to give great cus­tomer ser­vice right out of the gate. “It’s a bad day when a customer’s upset,” says Dave Car­roll, cre­ator of the viral three-part musi­cal tril­ogy United Breaks Gui­tars.

Remember, the customer is KING! So, don’t ever break my guitar!