Spanish Town, Jamaica – Mike Wallace of “60 Minutes” is at the door with a camera crew! What do you do now?
“Most public relations does not involve a crisis,” says Jamaican-based PR consultant Delroy A. Whyte-Hall. “In fact, good PR can avert such problems while helping to promote products, services, and causes of every hue.”
Whyte-Hall notes that “Many business and professional people neither need nor want to retain a full-time public relations agency or counsellor. What they need is good advice from time to time.” That’s why Whyte-Hall created the “PR Hotline via Skype,” an online telephone service (whytehalld) that allows anyone with a PR question or problem call. One can charge the service to PayPal .
At $50 (USD) for the first 40 minutes or $75 (USD) for up to a full hour, “A lot of very specific analysis and advice can be provided,” says Whyte-Hall. “Public Relations can be local, regional, or international in scope. It can represent a single project or a long-term program.”
Whyte-Hall, who has 20+ years of experience in journalism, public relations, and social media, is head of Whyte-Hall Communications, which is a Jamaican-based public relations and social media marketing consultancy designed to help self-employed and small business owners boost sales, build credibility, and create a powerful presence using low-cost, high-impact publicity and social media methods. He is also a blogger, and former VP of the Public Relations Society of Jamaica (PRSJ), a multi-award winning veteran journalist, and a long-serving member of Press Association of Jamaica (PAJ).