Fact #1: You could open a restaurant with the perfect ambiance, the best-tasting food and the crème-de-la-crème of servers, but if you don’t promote it properly, it will fail. Publicity and promotions are that important to the survival of any business, particularly in the food industry.
It’s a world where presentation, appeal and service are of the utmost importance, yet many restaurants falsely believe those three elements are enough to generate the pull their establishments need to flourish.
Advertising is an expensive venture in which many can’t, or don’t want to, invest. In a major city newspaper, a small, black-and-white advertisement the size of a standard business card costs anywhere from $100 (USD) to $1,000 (USD) for one weekday.
Is it any wonder why restaurants avoid pouring money into ad campaigns? It’s a catch-22 situation: if you advertise, you’re probably not going to recoup the investment, but if you don’t, you’ll lose just as much, if not more, money in the end from lack of exposure.
Fact #2: Whyte-Hall Communications can help you to promote your business without spending a fortune. The public relations and promotional strategies and ideas of this company are just want you need to help boost your sales, and your standing in the community. Make your marketing efforts more than they pay for themselves.
“All of our strategies and ideas can be implemented in just one day. What’s more, all of them are wallet-friendly concepts that any restaurant can use. From traditional promotional and media concepts to leveraging the power of social media to boosting your sales, this service has it all,” says Delroy A. Whyte-Hall, principal of Whyte-Hall Communications, which has as its tag line: “The Ultimate Publicity Machine!”
To begin, please visit their website for further information on how to get FREE media exposure for your business.
The kind where you don’t pay a cent for.
Now, what can free media exposure do for your restaurant?
Let’s take two examples:
You open the “Food” section of your daily paper this morning and see a small, black-and-white ad for an Italian-food restaurant. It has the logo, a catchy phrase about how they’re “the best,” the hours they’re open and a phone number to call if you need directions.
In the same paper, the food columnist has written a story about another Italian-food restaurant on the same side of town – one that’s holding an authentic Italian pasta fiesta where every meal sold raises a certain amount of money for charity. Oh, and by the way, the food is to die for, notes the columnist.
Where are you going for dinner tonight?
There’s no question which mention is more powerful: the one that don’t pay for its coverage!
For further FREE 30-minute consultation, please contact: Whyte-Hall Communications