How small businesses can get the most bang out of Facebook!

Informal surveys after informal surveys done among small business operators in Jamaica by this author consistently shows an innate fear of integrating social media in their marketing and promotional efforts. While some fears seem to be genuine in some instances, in others, it’s fear born of ignorance. Genuine fear comes from the fact that some businesses’ clients and customers aren’t online. In this case, it is quite understandably so. And of course, knowing where your target audiences are is one of the all important requirements in establishing a social media presence for your business. Fears born of ignorance often stems from fear itself. Generally speaking, we are often afraid of anything that is new and different. And so, we stick to the evil we know! Others in this category, just simply don’t know what social media is and what it can do for their business, especially, as it relates to boosting sales, building credibility and providing free and sustained exposure to a wide cross-section of audiences. Recently, in my research I came across an article enumerating some 30 plus ways a small business can use Facebook to further their business goals. Facebook, according to the author Mark K. Evans, isn’t just for keeping tabs on friends and filling out quizzes, it can also be used as a highly effective business tool. “It’s great for marketing your products, landing gigs and connecting with your customers,” noted Mark. Gone are the days when Facebook was medium just for kids, and there is no doubt many of us still think the same as well. Well, Facebook has grown since, and should we… it’s time for us to change our thinking. A casual research on the internet will prove to you that many companies are now integrating Facebook into their marketing and promotional strategy and are definitely reaping the success. Statistics provided by O’Reilly Media, between September 2008 and February 2009, shows that...
  • The number of Facebook users between the ages of 35 and 44 increased by 51%
  • Facebook users among the ages 45-54 grew by 47%
  • Facebook users ages 26-34 increased by 26%
  • More than half of the 140 million Facebook users are out of college
If that’s proof enough, here’s Mark’s 32 ways you can use Facebook in your business: Manage Your Profile
  1. Fill out your profile completely to earn trust.
  2. Establish a business account if you don’t already have one.
  3. Stay out of trouble by reading the Facebook rules on business accounts.
  4. Install the right applications to integrate feeds from your blog and other social media accounts into your Facebook profile. (Although you should be careful before integrating your Twitter feed into your Facebook profile, as a stream of tweets can seem overwhelming to your contacts.)
  5. Keep any personal parts of your profile private through Settings.
  6. Create friends lists such as “Work,” “Family” and “Limited Profile” for finer-grained control over your profile privacy.
  7. Post a professional or business casual photos of yourself to reinforce your brand.
  8. Limit business contacts’ access to personal photos.
  9. Post your newsletter subscription information and archives somewhere in your profile.
You can read Marks’ entire article here. ~~~ Need help setting up your Facebook page, visit our website for further information @