CIO — If you really want to know how innovative your IT shop is, don’t bother benchmarking your competition or retaining consultants: Just ask your colleagues and customers. The question is simple. The answers will surprise you.
“What’s the most innovative thing you think IT is doing for you?” Just ask. It’s not expensive. The best reason for asking: You’ll quickly learn how critical stakeholders see—and don’t see—your IT organization’s innovation “brand.” You’ll also gain quick insight into how they define innovation—or if they even care about it at all. A shrug of the shoulders matched by a glazed look of annoyance is not uncommon. Hopefully, that’s not how your CEO or CFO reacts.