In just 30 minutes, I can show you how to create a 6-month publicity machine
that will give you more credibility and more exposure than any advertising can!
Dear Business Owner:
Can you relate?
From the day you open, the first rule of business we all hear is “get the word out”, “get the word out.” So we advertise, then analyze and see what happens. Then we advertise some more and analyze some more – then we analyze our analyzation. And usually end up more confused about our advertising than we were before we started.
Is spending money on advertising the answer? If it were, Steve Forbes would be president. K-Mart spends $542 million to Wal-Mart’s $498 million. Who do you think gets the short end of that stick? Wal-Mart does four times the sales K-Mart does.
Advertising is self-serving. What you say about yourself has little or no credibility in the mind. Think about it this way, when you see an ad when doing a Google search, how often do you really click on it? Exactly, more than 80% of all people ignore the ads in their search results.
You’re not alone, if you feel advertising isn’t the answer.
Here’s what Howard Schultz, CEO of Starbucks, has to say about advertising. “It is difficult to launch a product through consumer advertising because customers don’t really pay attention as they did in the past. I look at the money spent on advertising and it surprises me that people still believe they are getting returns on their investments.”
If you’re looking to connect – really connect – with your target market, you need to kick the advertising habit and breakthrough to public relations.
Studies prove that audiences believe the publicity portion of PR (articles and news stories) far more often than they believe advertising. Part of the reason is third party endorsement: the magazine, newspaper, TV, blog or other media is telling your story for you, you’re not doing it directly.
Maybe you already know that publicity is the way to go, but don’t know where to start.
You’re not alone. Most small business owners have no real idea of how the media find their stories, but the prevailing view seems to be that reporters go out and find all of their news.
This is simply not realistic thinking! There just aren’ enough reporters on the planet to find every bit of news worth covering. So, if you can present your information convincingly, there’s a good a chance that you’ll gain the interest of the media.
But imagine if you could get the kind of publicity that brings a never ending stream of new customers, clients, or prospects without spending a dime on advertising!
Instead of relying on “word-of-mouth” from existing customers, or laying out a bundle of cash for an advertising campaign, just imagine if you could:
- get publicity on popular radio and TV shows – and it wouldn’t cost you anything more than a few minutes of your time?
- get publicity in newspapers and magazines… producing a barrage of pre-qualified, highly motivated prospects who are ready to buy from you
- ethically influence the media so that you will double or triple your chance of getting the publicity that you desire.
- use free publicity to establish yourself as an authority – even a celebrity – in your field…
- have prospects calling you because the publicity you’ve gotten has given you a halo of credibility and they’re convinced you’re THE ONLY person they should buy from…
- You may find this hard to believe, but reporters, editors, and talk show producers need your help… and they’re willing to give you free publicity repeatedly in return.
But you have to give them what they want first.
And before you can give them what they want, you have to know what they want.
You just need a Personal Publicity Breakthrough.
For only a mere fraction of the usual investment in my publicity coaching or hiring me to do your PR for you, you can book your Publicity Breakthrough Session with me right now for only $127 (USD). This 30-minute session is designed to focus you quickly on what matters most, leaving you with enough ideas to build a six month publicity campaign.
Once you book the session, you will receive a link to download a questionnaire that will help us get the better understand you and your business. These sessions are designed to catapult you forward so that you are positioned to easily get your name out to your target market.
Book your 30-minute breakthrough session for only $100 (USD)
Or for just a few bucks more, you can book a 60-minute session for only $160 (USD)
(Plus get a free gift!)
(Warning: This session can be highly effective at getting you past any blocks you might currently be experiencing. Only select this option if you are ready to put on your seat-belt and make a HUGE LEAP into publicity success.)
And as a bonus for signing up for the 60-minute session, you’ll receive a FREE 30-minute follow-up breakthrough session whenever you want (a $127 value).
I’ll show you how to let the media become your own personal publicity machine… how to use effective, compelling strategies that generate free publicity which blows away any advertising you can buy – at any price.
Schedule Yours Today!
To your publicity success,
Delroy A. Whyte-Hall
The Ultimate Publicist
PS: With more than 90% of all stories you see in the news generated by people like you, I know that publicity is one of the most cost effective ways to get yourself noticed. Stop letting your competition get all the media coverage that YOU deserve. Get your publicity breakthrough now.