Words can be misleading. Put the words “Social” and “Media” together and Wikipedia will describe it is a medium designed to be disseminated through social interactions, created using highly accessible and scalable publishing techniques.
It uses internet and other web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It is where people discuss anything about anything at anytime, regardless of the location of people making the interaction. It is also where companies could reach out directly to its clients, suppliers, employees, colleagues, etc.
Why Not? Whether you call it “social” or “new media”, it is a part of technology which mirrors a rapid growth and millions of people are involved in it and in full engagement. It comes in a wide range of applications. From Twitter to Facebook to MySpace to LinkedIn and a plethora of other social networking sites/applications.
In fact, it’s size increases every year…even every month. And there is unlimited access to it, whatever the age of the spectator.
Versus traditional marketing, this alternative is economical!
Small businesses could find social marketing medium much more affordable than traditional media sources. Because unlike TV advertisements which are very costly and have a limited time of exposure, social media is affordable in terms of costs (but does require an investment of time) and can provide unlimited time of exposure.
In TV, radio and other printed advertisements, what you see is what you get as you viewed it. In social media marketing customer clicking a URL are going to have an in-depth view of the marketer. Ultimately, they come to know not only the product/service involved, but also of the company who offers it and the people who are behind it.
Unlike any other form of advertisement which offers no interaction between the advertiser and its target market, Social Media (Facebook, Twitter, LinkedIn, MySpace, etc.) provides an interaction and discussion where questions could be answered, leave a comment, state your opinion or voice out what’s inside them.
Makes sense, but perhaps my business isn’t large enough?
Small business should use Emerging Media because more and more people are becoming aware and interested in it. It is viewed more and more often. By whom you ask? Your customers, your competitors and anyone who wants to know who they are dealing with PRIOR to doing business with them.
TV, radio and print ads can now be considered as “Traditional Media”. As time pass goes on, both big AND small companies know they need to invest in these ideas on how to enhance their Social Media participation. Ford, for example has been very effective with sites such as Twitter to improve their relationship with their clients, suppliers, etc.
Your take away on social media for small businesses?
You may not embrace it. You may not even understand it. But new age marketing is a critical component of ANY business no matter what size they are. Small businesses benefit greatly by moving their traditional ad spending to social media marketing. If you aren’t sure where to start, find someone who not only has knowledge, but a track record in delivering this genre of media campaign.
Are you interested in how to use social media in your business? Don’t know where to start or which sites you should be using for your business?
Believe it or not, not doing new media right can actually harm your business,
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