- Overall traffic to Sn sites has grown over last 3 years.
- Sn sites and blogs are the most popular online category when ranked by average time spent in December, followed by games and instant messaging.
- Facebook (FB), with almost 207M unique visitors, was the top Sn destination in December 09 and 67% of global social media users visited FB.
- Time on FB rose with global users spending nearly 6 hours per month on site.
- US people continue to spend more time on Sn and blog sites with total minutes increasing 210% and average time per person growing 143% over year-over-year.
- FB and Twitter outpaced the overall growth for the Sn category growing 200% and 368% respectively.
- Twitter continued to be fastest growing in Dec 09 as unique visitors increased 579% over year-to-year with 2.7M UV in December 08 to 18.1M in December 09.
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