Jamaican’s Powerful Brand, Yet To Be Exploited, Says PM Golding!

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In this Issue:

  • Jamaica’s Powerful Brand, Yet To Be Expolited, Says PM Golding
  • NYCD Begins Islandwide Consultations On Constitution of National Youth Council
  • Jamaican Publicist Offers Free “Small Business-Focused” Publicity eReport!

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Jamaica’s Powerful Brand, Yet To Be Expolited, Says PM Golding

Prime Minister Bruce Golding says Jamaica has a powerful brand that has yet to be exploited. Our music and culture, he said, have gone far beyond our imagination and although we have developed in recent times in certain service areas, there is so much more that can be done.

Mr. Golding was delivering the opening address of the 8th annual Caribbean MBA conference at the Hilton Hotel in Kingston yesterday (Jan. 6).  The 3-day conference which runs from Jan 6-8 is being attended by Caribbean graduates from top Universities in the US. The conference is being sponsored by First Caribbean International Bank and has attracted some of the best minds and the future leaders of business in the region.

Mr. Golding told the MBA graduates that there is a part of our culture that is holding us back as there are some formidable economic and social maladies that have to be addressed.

‘We tend to demand change and yet we want things to remain as much the same as possible. We tend so often to be afraid of the unknown and to be intimidated by adventurism, not recognizing that the world did not get to where it is if there were not people prepared to challenge and to go where nobody else thought it was possible or wise to go’.

Because of this there is certain lethargy in our disposition so that we tend to be late in recognizing opportunities that exist. We wait sometimes too long to seize the moment so that the moment has passed by the time we figure this is something worth seizing and it is here that I want to challenge all of you’ Mr. Golding said.

He called on the MBA graduates to make a difference as he said they were considered to be among the elite who have achieved levels of educational proficiency and attainment that the majority of the people in the Caribbean have not.

‘We have to look to you to bring this kind of boldness, a new perspective and perceptiveness that pierce much further than the average Caribbean person is able to see. Your commitment to the Caribbean and the Caribbean dream that is still left to be fulfilled cannot be questioned. The fact that you are here is an indication of that commitment. The fact that you have sustained these conferences for 8 years is a further statement of your commitment’.

Mr. Golding noted that the agenda for the 3-day conference is an impressive one. He said it confirmed their commitment and that all of Jamaica and the Caribbean looked to the MBA graduates as great things are expected from them.

For further information, contact:

Communications Unit-OPM
Tel:        926-0244
Fax:       920-4684
Email:    opm.news@opm.gov.jm

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NYCD Begins Islandwide Consultations On Constitution of National Youth Council

The National Centre for Youth Development (NCYD) begins a series of National Consultations on the Constitution of the National Youth Council, this afternoon, January 7th at the NCYD head offices, 16A Half Way Tree Road, starting at four o’clock.

The National Youth Council is the umbrella organization for community based youth entities, and represents over 1000 organizations registered with the Social Development Commission.  The Council is monitored by the youth empowerment officers of the NCYD.

The National Consultations form part of a thrust to further mainstream youth into the National Developmental Agenda, particularly Vision 2030, by empowering them to participate in the decision-making process and activities towards the goals espoused in that policy.

An audit is also being conducted by the SDC to ascertain how best Government can assist these organizations. It will culminate into a policy for engagement of youth clubs over the next five years.

Preparations are also advanced for elections of a national secretariat by March of this year.

Senator Warren Newby Parliamentary Secretary in the Ministry of Youth Sports and Culture will head the team leading the consultations.

The National Consultations will continue in Portmore, St. Catherine on January 14, at 4:30 p.m. in Portland on January 16, starting at 12: Noon; and in St. James on January 23 at 11:00 a.m.

For further information, please contact:

Senator Warren Newby, Parliamentary Secretary,
Telephone: 978-5347 or
Roberta Brown Ellis, Executive Director, NYCD
Telephone: 754-5927

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101 Publicity Tips & Ideas for Professionals, Entrepreneurs, Small Business Owners!

Every business needs publicity, but the small the small business owner needs it the most! There is no better way to help jumpstart your business or supplement your company’s ongoing advertising than doing a good job at public relations, and so, Delroy A. Whyte-Hall, head of the new internet-based publicity-marketing consultancy Whyte-Hall Communications (http://whytehallcommunictions.webs.com), wants to make life a little easier, promotionally, for the nation’s entrepreneurs and small business owners.

One way he is doing that is to offer a free “publicity-marketing” eReport: “101 Publicity Tips & Ideas for Professionals, Entrepreneurs & Small Business Owners”, which is available via eMail or by calling his office.

“Over the past year, I have noticed how easy it is for small business to get lost in the competitive crowd,” said Whyte-Hall, “and for too long, PR has been misunderstood, poorly measured and loosely implemented, with rigid and inflated consultancy fee structures preventing small businesses from experiencing the benefits of a well-structured campaign.”

He believes it is a myth that small businesses cannot use PR to their advantage, and that he has set out to break it by leading a revolution to shake free from these stereotypical shackles and flying the small business flag all the way! “I have made it my mission to provide small businesses with the knowledge and assistance required to use PR effectively,” said Whyte-Hall, who has basically reinvented the PR wheel so that SMEs can think big, stand out and be heard.

Whyte-Hall, who has over 20 years experience in journalism and public relations, added that public relations doesn’t need to be painful.

In fact, he believes it can be fun! “After all,” he said, “what’s more rewarding than promoting your own business? You know your business better than anyone, but knowing HOW to promote it is the key. That’s where our eReport – “101 Publicity Tips & Ideas for Professionals, Entrepreneurs & Small Business Owners”- can help.”

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