One comment on “NEW REPORT REVEALS “RECESSION-PROOF PR STRATEGIES” FOR KEEPING BUSINESSES BOOMING IN A BUST ECONOMY

  1. You are absolutely correct, mastering the art and science of “recession marketing” has made companies succeed. As well as been able to execute recession-proof PR strategies, companies, especially if they are struggling, must take a hard look at their overall marketing strategy. Ask such tough questions as:
    • Is our products or services still relevant given the changes in the economy, the changes in industries and in lifestyles? Is there still a need for what we do?
    • Do our products/services need tweaking, repacking or repositioning?
    • Have we given your target market compelling reasons to use us instead of the competition? What is our unique selling point? Do you have a competitive advantage?
    Honest answers to these questions can lead to a more effective marketing strategy and a marked improvement in profitability.

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