Can Jamaican-based entrepreneurs and small-to-medium-sized businesses beat the recession and bring in new business?
The answer is a resounding “YES!” according to Delroy A. Whyte-Hall, head of Whyte-Hall Communication (http://sites.google.com/site/whytehallcommunications), a virtual-based boutique public consultancy that specialises in generating media exposure and publicity for professionals, entrepreneurs, small-to-medium business, and NGOs.
To give local-based small business owners the solutions they’re looking for, Whyte-Hall Communications has developed a free weekly news blog, the Blog Enterprise.
Each week’s issue is filled with news, profile, and information about the entrepreneurs and small to mid-sized business owners who want to get the word out about their businesses and activities without having to purchase expensive advertising.
Business owners may subscribe online at https://whytehallcommunications.wordpress.com or submit their news and other information to firstname.lastname@example.org for publication. Communications professionals are also being asked to add the news blog to their media list.
“Everyone’s struggling right now,” says Delroy, who opened Whyte-Hall Communications in January 2009. “If local businesses want to survive the recession, they need to differentiate themselves, and take unique approaches to promotion and marketing.”
Delroy also points out that unique in this case means FREE publicity. “Businesses don’t have to spend a fortune on business promotions. But owners have to understand that business promotion does NOT mean advertising,” he says. “Promotion is a process. It’s defining your niche and your mission, targeting your market, and communicating your offer in the most clear, concise and compelling, and cost-effective way possible.”
Delroy also says that business promotion means going the extra mile for your customers and clients, instilling confidence, and building a customer base for referrals.
“I am amazed at how many times I talk to business owners who think business promotion is nothing more than advertising. They don’t realize all the little and inexpensive and free things they can do to help get the word out about their products and services, and how to keep the customers they do have happy,” Delroy says. “As for me, I’m taking my own advice—in this economy it’s a must!”
Whyte-Hall Communications is an independent virtual-based public relations consultancy that supports entrepreneurs and small to mid-sized businesses that want to enhance their image and increase profits by means of well-written and persuasive promotional copy—both online and off. Clients include companies in the Corporate Area, as well as from parish to parish and around the Caribbean.
For more information, visit: http://sites.google.com/site/whytehallcommunications, or call Delroy A. Whyte-Hall at (876) 382-7135, or eMail: email@example.com.
SUBMISSIONS (THE BLOG ENTERPRISE!)
THE BLOG ENTERPRISE is a subsidiary of Whyte-Hall Communications (http://sites.google.com/site/whytehallcommunications) – Jamaica’s leading virtual-based public relations consultancy that specializes in publicity planning, inclusive of Press Coverage, Media Relations, Corporate & News Photography, and Copywriting for Corporate and Non-Profit’s Newsletters and Blogs. Its President and CEO is Multi-Award Caribbean Journalist, Delroy A. Whyte-Hall.
With a weekly distribution of over 1,500 individuals across a vast local, regional, and international network, THE BLOG ENTERPRISE is published Mondays, Wednesdays, and Fridays, and is distributed via eMail Subscriptions and RSS News Readers (My Yahoo! Bloglines, Google, Netvibes, Newsgator, and others).
Need to get the word out about your business and non-profit to your target audiences? Send your submissions (notices, media advisories, news releases, profiles, or any other MSME-related information for publication to: firstname.lastname@example.org.