Can Jamaican-based entrepreneurs and small to medium-sized businesses beat the recession and bring in new business? The answer is a resounding “YES!” according to Delroy A. Whyte-Hall, President of Whyte-Hall Communications. To give local-based small business owners the solutions they’re looking for, Whyte-Hall Communications has developed a free weekly news blog, the Blog Enterprise. Each week’s issue is filled with news, profile, and information about the entrepreneurs and small to mid-sized business owners who want to get the word out about their businesses and activities without having to purchase expensive advertising. Business owners may subscribe online at https://whytehallcommunications.wordpress.com, or submit their news and other information to firstname.lastname@example.org for publication.
“Everyone’s struggling right now,” says Delroy, who opened Whyte-Hall Communications in January 2009. “If local businesses want to survive the recession, they need to differentiate themselves, and take unique approaches to promotion and marketing.” Delroy also points out that unique in this case means FREE publicity. “Businesses don’t have to spend a fortune on business promotions. But owners have to understand that business promotion does NOT mean advertising,” he says. “Promotion is a process. It’s defining your niche and your mission, targeting your market, and communicating your offer in the most clear, concise and compelling, and cost-effective way possible.”
Delroy also says that business promotion means going the extra mile for your customers and clients, instilling confidence, and building a customer base for referrals. “I am amazed at how many times I talk to business owners who think business promotion is nothing more than advertising. They don’t realize all the little and inexpensive and free things they can do to help get the word out about their products and services, and how to keep the customers they do have happy,” Delroy says. “As for me, I’m taking my own advice—in this economy it’s a must!”
Whyte-Hall Communications is an independent virtual-based public relations consultancy that supports small to mid-sized businesses that want to enhance their image and increase profits by means of well-written and persuasive promotional copy—both online and off. Clients include companies in the Corporate Area, as well as from parish to parish and around the Caribbean. For more information, visit: http://linkedin.com/in/whcomn, or call Delroy A. Whyte-Hall at (876) 382-7135, or eMail: email@example.com.
CARA To Host “The Practice of Public Relations” Seminar
“The Practice of Public Relations” is the topic of a workshop Elaine Commissiong, head of Jamaica’s leading communications company – CARA LTD., will be hosting on October 16 and 17 at the Coutleigh Hotel and Suites in New Kingston.
Specific topics that will be addressed in this workshop include:
- Public Relations Writing (News Release, News Feature, Captioning Photos, Press Invitations.)
- The Three- Minute Speech (aka your Elevator Pitch)
- Special Event Planning and Management (Protocol and Logistics), and
- Writing the PR Proposal.
Fees: $10,000 per day, including Lunch, Breaks, Workbook, and Certificate of Participation.
Early Bookings are encouraged, and further information can be had from Kamika Williams CARA LTD. 929-2388/6594 or firstname.lastname@example.org. Sponsors are being offered the usual exposure, as well as up to 2 staff members being allowed to participate in the workshop at no cost.”
Need help with Small Business Loans?
- Are you are starting a micro business in manufacturing, services or trading?
- Are you looking to improve your business?
- Are you looking for a low-interest loan for small to medium-sized business?
If you answer “yes” to all three questions… then, today must be your lucky day, because there are several financial institutions lined up, and are waiting for the starter’s gun to send them racing to your assistance. We don’t have the space or time to give you their individual performance statistics, however, we’ll focus on the small business loan offerings from JN Small Business Loans Limited (as subsidiary of Jamaica National Building Society – JNBS), located at 32 ½ Duke Street in Downtown Kingston.
Unlike most other financial institutions that caters to SMEs, JN Small Business Loans has a ready answer to each of the questions posed above.
- If you are starting a micro business in manufacturing, services or trading, you can borrow up to $70,000 from the JN BizStart micro business (start-up) Loan. This could be a great way to get that perfect start.
- If you are looking to improve your existing business, the JN BizGrow micro business loan, then this is the perfect loan for micro and small business persons. Use these funds to enhance your business by purchasing fixed assets, raw materials, and stock, or provide other forms of working capital. Loans range between $5,000 and $300,000.
- If you are looking for a low-interest loan, then the JN BizBoost may be the answer to your prayers. You can borrow $300,000 to $3M.
If you’d like to get a jump start on everybody, then go ahead and call 1-888-725-6267 to get a boost for your new or established business.
Business Profile: JN Small Business Loans
JN Small Business Loans Limited is a wholly owned tax-paying subsidiary of Jamaica National Building Society (JNBS).
The institution began operating on October 1, 2000 when its parent company Jamaica National Building Society, purchased a small micro-credit portfolio from FINSAC.
Its mission is to deliver innovative and accessible credit, in a timely and profitable manner, to small business people who have limited access to loans from traditional banking sources.
Its vision seeks to position the organization to contribute to the sustained growth and development of Jamaica’s micro and small business sector while at the same time increasing our clients’ productivity and improving their economic and social status.
The company is run to make a profit and its parent Jamaica National Building Society JNBS has committed to re-invest 100% of any profits made in the venture.
JN Small Business Loans Ltd. is the leader in the micro finance market of Jamaica, based on its outreach, portfolio size and the quality of its loan portfolio.
According to information published on its website, JN Small Business Loans Ltd. has a micro loan portfolio of 15,591 loans valued at $355.34 million.
The portfolio at risk over thirty days in this portfolio was 1.72% for the BizGrow product and 4.47% for the BizStart product.
The small business loan portfolio called BizBoost, stood at 12 loans valued at $14.98 million. Their credit programme can be accessed from 30 locations island wide and they have at least one office in all fourteen parishes in Jamaica.
The Blog Enterprise! Promoting You, Promoting Your Business!
The Blog Enterprise (https://whytehallcommunications.wordpress.com) is an online publication that publishes the latest Jamaican small business news, information, profiles, and industry trends. It is published every Monday by multi-award-winning Caribbean journalist, copywriter and blogger, Delroy A. Whyte-Hall, Publisher/Editor-in-Chief.
You are invited to send your submissions (notices, news releases, profiles, or any other small business related information) to: email@example.com. Deadline for submission: Fridays.